#USA #Sustainable Angus #RSAA #Beef Supply Chain #Sheridan, Wyoming

Rancher's Sustainable Angus Alliance: Innovating Beef Supply Chains

The Rancher's Sustainable Angus Alliance (RSAA) is making waves in the beef industry by developing a pioneering supply chain focused on quality and sustainability. Based in Sheridan, Wyoming, RSAA's mission is to partner with retailers who are committed to offering top-tier Angus beef alongside a narrative that emphasizes responsible ranching practices. Founded four years ago by a coalition of nine visionary seedstock ranchers, RSAA aims to ensure that consumers not only enjoy great beef but also learn the stories behind the ranchers who produce it.

C.J. Blew, the Chairman of RSAA’s Board of Directors, explained the initiative’s objective: "Our goal is to provide consumers with an exceptional beef eating experience that includes the story of the ranchers responsibly raising the steaks." This commitment is reflected in RSAA's efforts to create exclusive marketing agreements, establishing a streamlined beef supply chain that directly connects ranchers with retailers.

One of the standout features of RSAA is its dedication to sustainable practices. According to Donnell Brown from R.A. Brown Ranch, "RSAA is dedicated to building enduring partnerships that deliver premium Angus beef with a sustainability story." This innovative approach not only assists retailers in achieving their sustainability targets but also opens new avenues for ranching families that utilize their high-quality genetics.

Ranchers involved in the RSAA initiative commit to undergoing Beef Quality Assurance (BQA) certification. Furthermore, cattle participating in the program will be evaluated on sustainability parameters linked to both genetic attributes and management practices. This ensures that the beef offered by RSAA partners meets high standards for quality and sustainability.

Backed by a robust network of cow/calf producers, backgrounders, and feeding partners, RSAA is strategically positioned to lead in the Angus beef market, noted for its innate quality and efficiency. Many ranchers view RSAA as a platform to exhibit their dedication to superior animal care and responsible land management practices.

The demand for premium Angus beef is on the rise, and RSAA recognizes the need to expand its influence, particularly within the retail landscape. As part of its growth strategy, RSAA is actively seeking retail partners who align with its values and prioritize sustainability in their meat offerings.

For those interested in joining this innovative beef supply chain, C.J. Blew and Blake Angell are available for discussions. They can be reached at their respective contact numbers or via the RSAA email, making it easier for potential partners to engage with this evolving movement in the beef industry.

To learn more about RSAA and discover how to partner with them, please visit their official website at www.SustainableAngus.org.

About Rancher's Sustainable Angus Alliance (RSAA)

RSAA is an alliance consisting of seedstock producers whose ranchers produce over 120,000 feeder cattle yearly. The organization is poised for expansion, with new seedstock suppliers expected to join, focusing on both black and red sustainable Angus breeds. As stated in their mission, RSAA aims to develop a proprietary genetic-driven supply chain that fulfills the rising demand for high-quality Angus beef while documenting sustainability benefits.

The founding members of RSAA include:

• - Beckton Stock Farm, Sheridan, WY
• - Blew Partnership, Castleton, KS
• - R.A. Brown Ranch, Throckmorton, TX
• - Leachman Cattle, Ft. Collins, CO
• - Lundgren Angus Ranch, Gove, KS
• - Mushrush Ranches, Strong City, KS
• - Schuler Red Angus, Bridgeport, NE
• - Wedel Beef Genetics, Leoti, KS
• - 5L Red Angus, Sheridan, MT

Join RSAA in changing the landscape of beef production by advocating for practices that enrich both the land and its inhabitants.