EMOOR Revamps Online Store for Enhanced Customer Experience and Health Furniture Insights

EMOOR's New Online Store: A Fusion of Expertise and Convenience

In a bold move, health furniture brand EMOOR has officially unveiled a complete redesign of its flagship online store, the EMOOR Official Online Shop, on October 2, 2025. This groundbreaking update aims to make choosing bedding and furniture simpler and more efficient for consumers, by combining the specialized services only a brand like EMOOR can offer with the accessibility and speed of an e-commerce marketplace.

A New Era of Shopping for Health-Conscious Consumers

Founded 19 years ago, EMOOR has made significant strides by focusing on its self-developed bedding and furniture products. The brand has expanded its reach through popular e-commerce platforms like Amazon, Rakuten, and Yahoo! Shopping, delivering quality products to countless customers. However, the limitations of these general marketplaces made it challenging for EMOOR to showcase its unique position as a “health furniture brand” tailored to consumers' specific needs.

The solution? A meticulously redesigned online shop that prioritizes both user experience and expert offerings. The new website structure leverages both speed and usability, ensuring that the brand can provide a top-tier shopping experience that reflects its specialized nature.

Key Features of the Revamped Shop

The revamped EMOOR Official Online Shop is built on three core pillars:

1. Enhanced Selection Process
- Sleep Comfort Indicator: EMOOR introduces a unique sleep comfort indicator based on extensive research from their showrooms. This tool guides customers through a simple diagnostic process to identify the most suitable bedding products for their needs. By answering three straightforward questions, users can simulate their comfort levels.
- Improved Search & Categorization: To address customer concerns more directly, the website features robust keyword search options, filtering capabilities, and reorganized categories that align with themes and purposes. This leads to a compelling and user-friendly navigation experience on the site.

2. Increased Convenience
- 365-Day Delivery Service: EMOOR promises efficient delivery options, with the possibility of items being shipped from their Tokyo delivery center as quickly as the following day.
- Optimized Site Performance: The site benefits from faster display speeds and improved user interface (UI) and user experience (UX), reducing the overall time needed to complete a purchase by nearly 50% compared to the previous version.
- Expanded Payment Options: Customers can now choose from various payment methods including credit cards, convenience store transactions, bank transfers, PayPay, and even the “Paidy” service for deferred payments.

3. Reinforcing the Connection Between Health and Furniture
- In recognition of the importance of posture in prolonged activities like sitting and sleeping, EMOOR aims to redefine consumer understanding around furniture selection by emphasizing how it contributes to health and wellbeing.
- The website will also integrate their previously separate media outlet, “Japanese Bedrooms and Bedding”, to provide comprehensive information that expands beyond sleep and bedding to include guidance on seating and furniture choices, thus supporting overall daily health.

Launch Campaign

As part of the launch, EMOOR is offering a limited-time campaign for new members who register for their newsletter (free). The first 1,000 registrants will receive a 7% discount coupon applicable for immediate use on the EMOOR Official Online Shop.

Campaign Details

- Coupon Code: A8KF77KD
- Eligibility: Available to those who register for the EMOOR Official Online shop and opt-in for newsletter communication. Existing members can also benefit by subscribing to the newsletter.
- Limitations: The offer is limited to the first 1,000 applicants and cannot be combined with other promotions.
- Coupon Validity: Until October 31, 2025