SOUR PATCH KIDS® Unveils New Chewy Strips that Capture Classic Flavors

SOUR PATCH KIDS® Introduces New Strips

SOUR PATCH KIDS, the iconic candy brand known for its signature sour-then-sweet flavor, has taken a bold step in innovation with the introduction of SOUR PATCH KIDS Strips. This exciting new product will soon hit shelves, bringing a fresh format to your favorite flavors.

With SOUR PATCH KIDS Strips, fans can savor five classic flavors: Lemon, Lime, Orange, Redberry, and Blue Raspberry. This new ribbon-style candy offers the familiar and beloved taste that the SOUR PATCH KIDS brand has been celebrated for, now in a chewy and easy-to-share format.

The New Format

SOUR PATCH KIDS Strips are designed to push the creative boundaries of candy consumption. Featuring a soft, flexible texture that allows for tearing and twisting, these strips provide a playful snacking experience. Each strip is packed with an explosion of flavor that captures the brand’s trademark balance between sweet and sour, ensuring that each bite is just as exhilarating as the last.

Carly Stern, Brand Manager at Mondelēz International, expressed her enthusiasm for this new launch, stating, "Fans have always loved SOUR PATCH KIDS for its iconic sour-then-sweet flavor and the creative, culture-driven innovations that are core to our brand experience. We're excited to deliver a refreshing take on the popular belt candy format, showcasing the mischievous spirit and bold taste that can only come from the number one sour candy brand."

Availability and Pricing

SOUR PATCH KIDS Strips will officially launch in September, initially available at Target stores across the USA. The product will also gradually roll out to other national retailers through early 2026. Each 3.5 oz. bag will retail for approximately $3.29, although prices may vary by location.

This introduction is a reflection of the brand's commitment to evolving its product line while staying true to the flavor profiles that have made SOUR PATCH KIDS a household name. As part of Mondelēz International—a leader in snacking with products available in over 150 countries—the new strips mark yet another step in appealing to candy aficionados and casual snackers alike.

SOUR PATCH KIDS Strips are not just another candy; they represent a playful take on a traditional format, appealing to a wide audience. Whether shared among friends or enjoyed solo, these strips are bound to bring a smile to faces of all ages.

For more information on SOUR PATCH KIDS and updates about their product offerings, you can visit their official website or follow them on social media platforms like Instagram and TikTok.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) is one of the world's largest snack manufacturers. With an impressive portfolio that includes beloved brands such as Oreo, Ritz, Clif Bar, and Cadbury, Mondelēz focuses on providing delicious and quality snacks to consumers around the globe. As a proud member of the S&P 500 and Dow Jones Sustainability Index, they are dedicated to creating a sustainable future in the snacking industry.

In conclusion, the introduction of SOUR PATCH KIDS Strips not only revitalizes the SOUR PATCH brand but also represents the innovative spirit of Mondelēz International. Fans of all ages are invited to try this new addition and experience the playful twist on a favorite treat.