#USA #HoloLive #Pop-Up Event #Japan Direct Sales #Los Angeles, Brooklyn, San Diego, New York, Lakewood, Massapequa

Hololive Productions Pop-Up Events in the U.S.

Japan Direct Sales Co., Ltd., headquartered in Minato-ku, Tokyo, is embarking on an exciting initiative to evolve from general e-commerce to a comprehensive service provider focused on entertainment, globalization, and digital transformation (DX). This endeavor includes the collaboration with Bookoff USA to host a special limited-time pop-up event celebrating Hololive Productions at six stores across the East and West coasts of the United States, commencing on February 20, 2026.

The pop-up event will feature the official merchandise of Hololive Productions, alongside interactive experiences designed to captivate visitors and encourage photo sharing on social media. The aim is to enhance brand engagement and expand visibility through audience interaction.

Event Details

The schedule for the pop-up events is as follows:


Store Addresses:

• - Little Tokyo Store: 340 E 2nd St. Suite 336, Los Angeles, CA 90012
• - Brooklyn Store: 934 3rd Ave Japan Village 2F Brooklyn, NY 11232
• - San Diego Store: 4240 Kearny Mesa Rd #128 San Diego, CA 92111
• - New York Store: 49 W 45th St, New York, NY 10036
• - Lakewood Store: 334 Lakewood Center Mall, Lakewood, CA 90712
• - Massapequa Store: 5500B Sunrise Highway, Massapequa, NY 11758

Note: Dates are subject to change based on store circumstances.

Featured Merchandise

Each store will offer a range of official Hololive Productions merchandise. Due to limited quantities, items will be available until sold out.

Three Unique Experiences for Visitors

The event will feature three main attractions to extend visitor engagement and elevate their shopping experience:

1. Exclusive Merchandise Postcard: Customers who make a purchase will receive a set of random postcards (6 different designs) as a complimentary gift. Availability will be limited and based on a first-come, first-served basis as per in-store announcements.

2. Selfie with Hololive Members: A mini photo spot featuring mirrors with images of Hololive talents will be set up, allowing fans to take pictures alongside their favorite characters.

3. Hololive Message Wall: A dedicated board where visitors can leave comments and illustrations for Hololive talents, fostering an engaging pop-up atmosphere.

Future Prospects

Japan Direct Sales aims to enhance the brand experience through these engaging layouts, which are designed to increase customer stay time and boost their average spending and purchase quantities. Moreover, by encouraging visitors to share their experiences on social media, the company seeks to generate greater visibility and awareness.

Insights gained from this initiative will be leveraged for future global strategies as well as in designing enhanced member experiences through digital channels, including creating touchpoints for communities in the WEB3.0 era.

Company Overview

• - Japan Direct Sales Co., Ltd.

Location: 3-20-5 Toranomon, Minato-ku, Tokyo, Japan
CEO: Akitaka Mizutani
Established: October 1977
Business Areas: Comprehensive services (e-commerce, content planning, advertising, and promotional support, etc.)
Website: Japan Direct Sales