Eggs Up Grill Strengthens Its Franchise Growth with New VP Jennifer Folger

Eggs Up Grill Welcomes Jennifer Folger as VP of Franchise Growth

Eggs Up Grill, a beloved breakfast franchise that is quickly becoming the country's top 'better breakfast' destination, has announced the appointment of Jennifer Folger as Vice President of Franchise Growth. With an impressive background in franchising spanning two decades, Folger's new role will focus on enhancing Eggs Up Grill's expansion efforts both in established and new markets.

Originating from Buffalo, New York, Folger kicked off her professional journey in 2005 at Arby's. Most recently, she served as Vice President of Franchise Development at Tropical Smoothie Cafe, where she significantly contributed to the brand's remarkable growth from 400 to 1,500 locations during her tenure. With expertise in building national franchises and a strategic approach, Folger is set to leverage her experience to attract multi-unit operators, optimize development processes, and pinpoint lucrative market opportunities for Eggs Up Grill.

Folger remarked, "The potential for growth at Eggs Up Grill is exceptional. It's rare to find a brand with such robust unit-level performance, simplicity in operations, and a culture that genuinely supports its franchisees. I am excited to drive expansion strategically by nurturing relationships with franchise partners and identifying high-potential markets."

In her first year, Folger will prioritize development momentum and refine strategies for recruiting franchisees to bolster the long-term growth objectives of Eggs Up Grill.

Ricky Richardson, CEO of Eggs Up Grill, expressed enthusiasm for Folger's appointment: "Jennifer's wealth of experience, vibrant energy, and visionary outlook make her the perfect match for our brand's trajectory. Her proven aptitude for scaling successful franchise systems, in addition to her belief in our community-oriented culture, will be vital as we continue on this growth path with the right partners."

Under Folger’s leadership, the brand is poised for continued expansion in 2025, as it focuses on enhancing guest experiences, franchisee success, and exploring new market territories. Currently, Eggs Up Grill boasts over 170 locations that are either open or in development, attracting operators who appreciate its proven business model, daytime-only operating hours, and strong community-first value proposition.

Eggs Up Grill prides itself on delivering not only an exceptional culinary experience but also a warm and inviting atmosphere. The franchise operates daily from 6 a.m. to 2 p.m., offering a diverse menu that makes every meal feel like a family occasion.

The brand's unique business model is built to spread joy to both customers and its franchise partners, consistently ranked as the No. 1 breakfast franchise by Entrepreneur Magazine's Franchise500® for four consecutive years. With 97 locations actively in operation and over 85 more set to open in the near future, Eggs Up Grill is on a trajectory for sustained growth.

For those interested in joining the Eggs Up Grill family, the brand is inviting motivated individuals to consider franchising opportunities throughout the United States. Whether you are an experienced entrepreneur or contemplating your first business venture, aligning with Eggs Up Grill may just be the ideal opportunity for you. For further information regarding franchising with Eggs Up Grill, explore Eggs Up Grill Franchise.

To find out more about Eggs Up Grill, visit their official site at Eggs Up Grill.

About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has been a staple in the community for more than 25 years. From the first sip of their freshly brewed coffee to the last flavorful bite of breakfast or lunch, they create an inviting environment that feels like home. As a brand committed to 'neighbors serving neighbors,' Eggs Up Grill delivers breakfast, brunch, and lunch think six days a week, providing a full menu throughout its operational hours.