Sojern Partners with PubMatic to Enhance Travel Audience Insights in Advertising
Sojern Partners with PubMatic for Travel Audience Insights
In a significant development for the travel and advertising sectors, Sojern, a prominent hospitality marketing platform, has announced a new partnership with PubMatic, listed on Nasdaq as PUBM. This collaboration aims to refine how travel audiences are targeted in digital advertising, capitalizing on Sojern's extensive real-time data to provide more effective, privacy-compliant advertising solutions.
This partnership is a response to the evolving demands of both marketers and consumers. As consumers become increasingly concerned about their privacy, advertisers must balance the need for effective marketing with respect for personal data. Sojern and PubMatic’s collaboration brings together two innovative solutions that can meet these challenges head-on.
The Importance of Audience Data in Marketing
Advertising in today’s digital landscape requires a detailed understanding of audiences. By utilizing Sojern’s real-time traveler insights, advertisers can access segmented audiences that are tailored to the specific needs of the travel industry. This partnership allows agencies and advertisers to seamlessly integrate those insights with PubMatic's premium inventory, ensuring that ads are not only relevant but also strategically placed for maximum visibility.
Josh Beckwith, Vice President of Global Corporate Sales at Sojern, emphasizes the importance of this integration. “It’s clear that curation offers an exciting future for programmatic advertising,