#Japan #Tokyo #LUX #UV Damage #Summer Hair Care

LUX Revamps Its Summer Favorite: The Repair & Refresh Series!

After the overwhelming success of last year’s UV damage care line, LUX is returning with an upgraded version of its highly acclaimed "Repair & Refresh Series." Beginning June 9, 2025, consumers will have the opportunity to experience the refreshing benefits of this summer-exclusive range!

An Improved Experience for 2025

This year, LUX is enhancing the treatment size from 150g to a robust 300g, ensuring ample supply for extensive use throughout the summer. The series is specially formulated to address the hair damage caused by UV rays and humidity, effectively repairing and rejuvenating your hair while providing a refreshing touch.

According to the annual market analysis, the demand for UV damage care products peaks in the summer, making LUX’s timely re-introduction of the Repair & Refresh Series perfectly aligned with consumer needs. The treatment promises to offer hair hydration and nourishment, turning dry, UV-damaged locks into shiny, vibrant summer hair.

A Closer Look at the Product Line

LUX's commitment to high-quality hair care is evident in their product formulations, which include unique ingredients specifically aimed at counteracting the effects of summer elements. The range includes:

• - LUX Super Rich Shine Repair & Refresh Pump Pair: A dual shampoo and conditioner setup that targets the core issues of dryness, damage, and lack of shine.
• - LUX Super Rich Shine Repair & Refresh Treatment 300g: With a creamy, rich texture, this treatment is designed to deeply penetrate the hair shaft, enhancing overall shine and softness.
• - LUX Super Rich Shine Repair & Refresh Hair Oil: A lightweight oil that provides a protective shield, ensuring that each strand shines and remains healthy.

Each product radiates a refreshing herbal fragrance, making your hair care routine a rejuvenating experience rather than a chore.

Exciting Campaigns to Celebrate the Launch

To celebrate the launch of the Repair & Refresh Series, LUX has prepared interactive in-store and online campaigns that will kick off on the same release date.

In-Store Promotion

From June 9, consumers purchasing qualifying products will have the chance to participate in a points-back campaign via a dedicated app. By simply submitting their receipts, participants can win up to 1,500 yen in selectable pay rewards:

• - Purchase 1 item: Chance to win 500 yen for 3,000 lucky buyers.
• - Purchase 2 items: Higher stakes with a chance to win 1,500 yen, offered to 500 winners.

The promotion runs until July 6, 2025, providing a golden opportunity for those looking to revitalize their summer hair care routine.

Social Media Buzz

In conjunction with the in-store campaign, LUX’s official X account (@LuxOfficial) will run a giveaway starting June 9. Participants can follow the account, engage with the giveaway post, and use the hashtag #LUXSummer for a chance to win luxurious beauty products, including the coveted ReFa FINE BUBBLE ONE.

LUX and Its 36-Year Legacy

As a brand that has thrived for over three decades, LUX has consistently catered to the evolving hair care needs of Japanese women since its inception in 1989. This summer, LUX celebrates not just a product launch but its dedication to empowering individuals to embrace their beauty confidently. The 2021 establishment of the "LUX BRAVE VISION 2030" stands testament to its mission of enhancing lives through superior hair care products.

In a nutshell, the LUX Repair & Refresh Series is here to provide targeted solutions for seasonal hair challenges. With its enriched formulations and large treatment sizes, it will be easier than ever to maintain silky, shiny hair during the hot summer months. Don’t miss your chance to indulge in the ultimate summer hair care experience—mark your calendars for June 9, 2025!