#Japan #Tokyo #PARCELLE JEWELRY #Diamond Line #Pomponee

Introduction to PARCELLE Jewelry

On November 10, 2025, the Tokyo-based jewelry brand PARCELLE JEWELRY officially opened its online store. Founded by Kotoe Shinada, the brand is headquartered in Shibuya, Tokyo, and specializes in creating jewelry that resonates with the sentiments of its wearers. The new online platform aims to deliver these beautiful, handcrafted pieces to customers all over the nation.

Unique Jewelry Experience

The official website, accessible at PARCELLE JEWELRY, offers a unique shopping experience where customers can explore the brand's aesthetics and craftsmanship without visiting a physical store. The initial collection features the signature Diamond Line, which highlights the meticulous attention to detail that characterizes each piece. As the brand expands, more collections—such as the signature Pomponee line—will be added, ensuring a diverse selection of unique items for every jewelry enthusiast.

All of PARCELLE's jewelry is made to order; therefore, each piece is unique with different natural stones and diamond placements. This ensures that no two items are alike, allowing customers to own a truly one-of-a-kind creation. However, due to the nature of production, quantities are limited, and items will be available until they sell out.

Philosophy Behind the Brand

The launch of the online store represents more than just a sales outlet; it serves as a new media platform to share the brand's philosophy and the story behind its craftsmanship. The site features informative content that details the materials, techniques, and design intentions of each piece. This approach transforms the purchase of jewelry into a thoughtful experience, where customers can “read, learn, and feel” the essence of PARCELLE Jewelry.

By managing the production process internally—from photography to customer analysis—the brand is committed to enhancing its skills and sharing its artistry with a broader audience.

Collection Overview

The initial offerings at the online store focus on essential designs that seamlessly integrate into daily life, showcasing PARCELLE’s craftsmanship. Featured collections include “Nature,” “Mille Gothique,” and “Mille Grain.” Each collection consists of made-to-order pieces crafted in local workshops, with production taking about 1.5 months after the order is placed. The online store offers a wide range of ring sizes, from a minimum of size 5 to a maximum of size 18, accommodating various customer preferences. Shipping is complimentary for online orders, and high-quality wrapping materials ensure the safe delivery of each item.

1. Nature Collection: Inspired by natural scenery, the Nature series showcases fine craftsmanship. Utilizing a unique hammered finish for added strength, these rings are designed for everyday wear, combining durability with a distinctive aesthetic. Prices start at ¥51,700 (approx. $470) for 10K gold and diamond options.

2. Mille Gothique Collection: This classic series is crafted from K9 material featuring intricate hand-carved mill designs. Each ring is distinct due to the artisan’s workmanship, adding depth and character. The starting price is ¥155,100 (approx. $1,420).

3. Milgrain Collection: A beloved classic since the brand's inception, the Milgrain series combines platinum and yellow gold, infusing nostalgia into its design. The meticulous work of artisans enhances its quiet sparkle, with prices starting at ¥112,200 (approx. $1,020).

Future Endeavors

Moving forward, PARCELLE Jewelry plans to unveil popular collections featuring colored stones, such as “Pomponee,” “Cent Couleur,” and “Mille Chainon.” Additionally, the brand is developing ideas for custom jewelry options online.

Educating customers on the crafting processes through engaging articles and videos is another goal, further enriching the shopping experience.

Membership Benefits

To enhance the shopping experience, the online store offers exclusive benefits for members, including:

• - 10,000 Points for New Registrations: New users receive ¥10,000 (around $90) worth of points upon signing up.
• - 10% Point Rebates on Purchases: Buyers earn 10% back on their purchases.
• - Newsletters for Latest Updates: Members can receive notifications on new and limited items by subscribing to the newsletter.
• - Order Management: Customers can manage delivery addresses, payment information, ring sizes, and repair histories conveniently through their accounts.

After-Sales Support

PARCELLE Jewelry emphasizes long-term customer satisfaction by offering a one-month guarantee service, allowing customers to request free repairs within that timeframe. This includes ring resizing, stone setting, and other repairs, as long as no damage has occurred due to misuse.

Photo Book Availability

Customers can request a free original photo book from PARCELLE JEWELRY, themed around “Botanical,” showcasing the brand's dedication to artistry and quality.

Conclusion

Since its inception in a small storefront in Ebisu, Tokyo, in 2013, PARCELLE Jewelry has committed to creating jewelry that speaks to the hearts of wearers. Upholding traditional techniques, every piece is crafted with care by Japanese artisans, making it a perfect companion to enrich daily life. With its official online store now live, customers can easily explore and find their own unique jewelry. For more information, visit the official website PARCELLE.