Overview of the Survey
In an insightful study conducted by i-ne Co., Ltd., the minimalistic beauty appliance brand
SALONIA, a survey was carried out among
399 mothers aged in their 30s and 40s. These mothers had daughters in the upper elementary school (around 10 years old) to middle school (around 15 years old) age range. The objective was to explore the actual usage of hair straighteners among these young girls. This survey took place on May 21, 2025, and aimed to understand how beauty practices are evolving at a younger age.
Key Findings
1.
Daily Usage of Hair Straighteners: Approximately
20% of the girls surveyed reported using hair straighteners daily. While many girls had only tried them a few times or had never used one, it highlights a significant number who have incorporated this beauty tool into their daily routine.
2.
Initial Usage Age: The survey revealed that
22.4% of respondents indicated that their daughters first used a hair straightener at an age of
8 years or younger. This finding underscores the concerning trend of younger children becoming involved in beauty practices, reflecting a societal shift towards earlier engagement with beauty products.
3.
Influence of Mothers: When asked why their daughters use hair straighteners, the predominant reason cited was the desire to
improve their appearance. Moreover, nearly half of the respondents claimed that their child’s usage was inspired by their mother’s own use of similar devices, pointing to a direct influence of maternal behavior on daughters’ beauty habits.
4.
Evolution of Influences: The motivations for their daughters’ initial use of hair straighteners varied by age. Girls under
10 years old were influenced mainly by
seeing their mothers use them, while those aged
11-12 cited
media and social media influencers, and
13-14-year-olds were influenced primarily by
friends. This demonstrates a shift from parental influence in early childhood to broader social pressures as they grow older.
Hair Challenges During Puberty
As girls transition through puberty, they may experience significant changes in their hair texture and quality. Many girls express frustrations regarding their changing hair, such as straight hair becoming wavy or vice versa. The survey responses indicated that as girls mature, they seek solutions like hair straighteners to manage these evolving concerns. The expression of satisfaction and improvement in self-image correlating with hair straightener use underscores the emotional impact of such beauty tools.
Varied Perspectives Among Generations
Interestingly, mothers in their 30s generally viewed hair straighteners more favorably compared to cosmetics, with approval ratings for hair straighteners exceeding those for makeup by approximately
10%. In contrast, mothers in their 40s were found to be more ambivalent toward beauty products, showing significant differences in generational attitudes toward child beauty practices. Those supporting hair straightener use often cited the importance of self-expression and enjoyment for their children, while some expressed concerns over potential damage to hair and skin.
Recommendations for Selecting Hair Straighteners
Yuki Adachi, head of product development at i-ne’s beauty appliance department, offered recommendations for selecting appropriate hair straighteners for children. He emphasizes the importance of considering both the
minimum temperature settings and the
materials used in the plates to minimize hair damage. Products offering a minimum setting of
60℃ are advised, in addition to plates designed to reduce damage through features like
Teflon coating or damage-resistant materials.
Cautionary Notes for Safe Use
It’s also essential for parents to supervise their children when using hair straighteners and to educate them on safe practices. Specific precautions should be observed, such as ensuring the devices are kept out of reach of younger children.
As the beauty landscape continues to evolve, products like the
SALONIA Glossy Care Straightener ensure that even children can engage in self-care with appropriate safety measures. With its unique
pearl hair plates and effective damage-reducing technology, SALONIA aims to redefine beauty experiences for the next generation. By fostering positive self-image and ensuring quality, the brand aspires to make beauty a simple and accessible journey for all.
Conclusion
Considering the profound influence of beauty standards on young girls, this survey signals a need for ongoing dialogue between parents and children regarding beauty practices. Supporting children in their exploration of beauty, whether through hair straighteners or other means, should be balanced with education about safety and health. Ultimately, the goal is to empower the next generation to embrace their individuality in a nurturing environment.