Introducing AD AGENCY: Japan’s First Advertising Archive Media for Professionals

Launch of AD AGENCY: A New Era for Advertising Professionals

In a groundbreaking development for the advertising industry, TWENTYTWO Inc. has launched a new media platform, AD AGENCY, on June 30, 2026. Hailing from Shibuya, Tokyo, this innovative educational resource aims to consolidate advertising artwork and provide a comprehensive archive for industry professionals, including agencies, production companies, and creatives.

The Need for a Centralized Resource

The advertising sector hosts numerous awards each year, with winning campaigns making headlines across various publications and official award sites. However, accessing and studying outstanding past ads has proven to be cumbersome, often requiring navigation through multiple websites. There existed a pressing issue: "Where can one find a collective database of exemplary advertising work?"

Recognizing this gap, TWENTYTWO embarked on creating AD AGENCY, a platform designed not just for the consumption of news but as a long-term educational foundation for advertising talent.

Features of AD AGENCY

AD AGENCY acts as an archive media that allows users to search and explore award-winning ads along with noteworthy campaigns. The platform goes beyond mere exhibition, offering insights into the creative processes and backgrounds of these ads.

- In-Depth Insights: Each listing includes detailed explanations of the creative elements and production backgrounds.
- Linking Industry Insights: Users can access information about the agencies and creative directors behind the ads, facilitating an understanding of who has contributed to successful campaigns.
- User-Friendly Navigation: For instance, queries such as "What are the notable works by this agency?" are easily answered, making this platform invaluable for researchers and interns alike.

By serving as a dynamic database of advertising knowledge, AD AGENCY aims to become an essential tool for practical applications, aiding in various stages of advertising from ideation to execution.

A Unique Role in Advertising Media

While there are existing news media within the advertising landscape, none focus specifically on providing easy access to a diverse range of advertising works. AD AGENCY stands out as the first-ever archive-based media dedicated to this field.

It invites not only those in sales and creative roles but also students aspiring to enter the industry and professionals contemplating career moves. By utilizing this platform, users can deepen their understanding of advertising trends and successful methodologies.

Continuous Contribution to Industry Learning

As the advertising industry evolves rapidly, with new ideas and approaches emerging daily, learning from the past becomes critical. AD AGENCY strives to accumulate and preserve the best examples in advertising, reinforcing its role as a vital knowledge reservoir.

The platform will continue to expand its collection of ads and articles, constantly increasing its utility for advertising professionals undertaking project proposals and creative development.

About TWENTYTWO Inc.

TWENTYTWO Inc., based in Shibuya, Tokyo, was established with the vision of "creating new markets." They develop and operate the matchmaking app KONPAIKITAI, focusing on making social connections enjoyable and seamless. As members of the Japan Matchmaking App Association, they are committed to enhancing the matchmaking experience.

For more information, visit the official websites:
AD AGENCY
TWENTYTWO