#None #Europe Expansion #Bubble Tea #CoCo Bubble Tea

CoCo Bubble Tea's Ambitious Expansion in Europe

CoCo Bubble Tea, a leading name in the bubble tea industry, has set an ambitious goal to double its number of locations across Europe within a 24-month timeframe. This strategic move comes on the heels of recent store openings in key European markets such as the Netherlands, Spain, and Germany. The expansion signifies not only growth but also the brand's dedication to enhancing its presence in the European bubble tea market.

Kody Wong, the Deputy General Manager of Business Development at CoCo Bubble Tea, expressed enthusiasm about the brand's growth in Europe. He highlighted the rich history and diversity of flavors across the continent, stating, “It has been inspiring to see our franchise partners champion the CoCo brand with such passion.” Their commitment is pivotal in achieving the objective of doubling their store numbers and aligns with CoCo's mission to support local communities through purposeful growth.

Recent Store Openings

As part of this expansion initiative, CoCo has recently launched several new stores:

• - In the Netherlands, a new store has opened in Amsterdam, with another set to make its debut at the Mall of the Netherlands—the country's largest shopping center—by July 2025.
• - In Spain, CoCo has established new locations in Mallorca and Granada, catering to a growing fan base.
• - In Germany, a new outlet has further solidified CoCo's presence in Central Europe, particularly in Düsseldorf.

These recent openings not only increase visibility but also amplify local engagement, a critical element for the brand’s long-term strategy in Europe.

Building Sustainable Relationships

CoCo's growth is underscored by its commitment to fostering long-term relationships with its franchise partners. The brand prioritizes community support and enables franchisees by providing training and operational guidance. Unlike many brands that focus on simply selling franchise rights, CoCo empowers regional partners with the tools needed to adapt to local tastes and preferences.

As part of its identity, CoCo adopts a 'Bubble Tea Culture,' which resonates particularly well with younger consumers from Gen Z and millennials. This connection is bolstered by the affectionate title of 'Boba Squad' for its employees, which emphasizes a vibrant, adaptable spirit behind each cup of bubble tea served.

In embracing local culture, CoCo also collaborates with popular franchises like Honkai Impact 3rd in the UK and France, tailoring special events and campaigns to connect with local fandoms.

Enhancing Logistics and Support

The recent establishment of a centralized distribution center in Central Europe further enhances CoCo's logistics capabilities. This move is aimed at streamlining store operations, ensuring efficient supply chain management, and maintaining product quality across locations. CoCo provides extensive support in marketing and strategic planning, with operations teams frequently visiting Europe to offer hands-on consultancy, tailored training sessions, and product R&D aligned with regional preferences.

Additionally, CoCo’s innovative one-store franchise program allows local entrepreneurs to establish their own stores, creating opportunities for business growth in various communities.

Conclusion

CoCo Bubble Tea is not just focused on rapid expansion; it is committed to building a diverse and sustainable community for its consumers. As one of the fastest-growing businesses in the industry, CoCo welcomes aspiring franchise partners to join its burgeoning network. For more information on franchise opportunities in Europe, visit their official website.

With these strategic initiatives, CoCo Bubble Tea is set not just to increase its footprint but also to cultivate a sense of community and cultural connection in the heart of Europe.