#United States #New York #North & Warren #Interluxe Group #luxury marketing

North & Warren and Interluxe Group Join Forces to Create a Premier Luxury Marketing Platform

In a transformative move within the luxury marketing sector, North & Warren, a prominent player in digital marketing for upscale brands, has announced its strategic acquisition of Interluxe Group—a leading agency specializing in luxury-focused experiential marketing. This partnership aims to establish a formidable marketing entity that integrates innovative strategies with unparalleled service offerings for luxury brands.

The synergy created from this merger promises to deliver an end-to-end marketing solution, which will encompass strategy formulation, digital marketing execution, immersive in-person experiences, and comprehensive creative content services. The collaboration is set to position both companies as industry leaders by leveraging North & Warren’s extensive proprietary audience data alongside Interluxe Group’s expertise in design and experiential marketing.

With this acquisition, the newly formed organization will boast a talented workforce exceeding 100 professionals strategically located across North America and Europe. Continuing their leadership roles, North & Warren’s Co-Founders, Nick Van Sicklen and Matt Carroll, will maintain their positions as Co-CEOs, while Emma Gwyther, the Founder and CEO of Interluxe Group, will also lead the newly integrated agency as a member of the Board of Directors.

Enhancing Client Offerings

Nick Van Sicklen expressed enthusiasm about the partnership, stating, "We are thrilled to join forces with the Interluxe Group team. This collaboration creates a one-of-a-kind offering in the luxury marketing industry. The integrated strategy, digital marketing, content, and in-person activation will not only enhance our first-party data but will also yield stronger outcomes for our luxury partners. We are eager to expand our capabilities and solutions to fuel growth for our clients."

Emma Gwyther echoed this sentiment, noting that the merger allows for an elevation in service offerings that meet the evolving needs of luxury brand clients. She emphasized that the strategic blend of talent and resources will pave the way for increased affinity in product partnerships. Gwyther highlighted her excitement about how both companies share a common mission - to help luxury brands connect with their discerning customers through exceptional content and immersive experiences.

Co-CEO Matt Carroll added, “The strategic and cultural fit was seamless from our first meeting. Both companies were founded on the same mission—helping luxury brands connect with customers through best-in-class content and immersive experiences.”

Backing from Mountaingate Capital

Facilitating this significant alliance was an equity investment from Mountaingate Capital, a private equity firm based in Colorado that focuses on growth opportunities. This financial backing amplifies the ambition of the newly combined company to innovate and expand its range of services in the luxury marketing field.

About North & Warren

North & Warren is a global, digital-first media and marketing firm dedicated to connecting luxury brands with affluent audiences. They implement fully integrated marketing strategies across diverse lifestyle media assets and exclusive commerce partnerships, utilizing proprietary digital and creative solutions to enhance brand engagement. For further information about North & Warren, visit northandwarren.com.

About Interluxe Group

Interluxe Group is an experiential marketing agency recognized for its focus on luxury brands. The agency assists brands in fostering customer acquisition and loyalty through potent strategic design and engaging brand experiences. By serving luxury companies in various markets, including automotive, travel, fashion, jewelry, and spirits, Interluxe Group has positioned itself at the forefront of the industry. More information can be found at interluxegroup.com.