Tokyo Reimen's Curry Cold Noodles to End Sale
Tokyo Reimen, an esteemed cold noodle specialty shop in Akihabara, has made the tough decision to discontinue its popular curry cold noodles as of July 2, 2025. This decision comes amid a significant surge in customers due to the recent heatwave, which has overwhelmed the kitchen's operational capacity.
Background on the Decision
The curry cold noodles, priced at 900 yen, captured the palate of diners with their unique blend of a cold curry soup infused with spices and chewy Mochikoshi noodles. However, increasing demand has made it increasingly challenging for the staff to maintain quality and service speed during peak hours.
Challenges Faced
1.
Surge in Customer Visits:
- Since late June, temperatures have regularly exceeded 30°C, resulting in an average daily customer count reaching nearly 1.8 times the usual levels. During peak times, long queues have formed outside the restaurant.
2.
Preparation Load:
- The preparation of curry cold noodles requires considerable time, creating staffing shortages when managed alongside other menu items.
3.
Cleaning Load:
- The oils and pigments inherent in curry prove quite challenging, prolonging the cleaning process to about 2.5 times the regular time compared to other dishes, ultimately impacting service efficiency.
Future Measures
Tokyo Reimen plans to refocus its efforts on its main offerings, including nine core dishes, to ensure a smooth dining experience for customers. There’s an ongoing effort to redesign order processing and cleaning workflows, aiming to reduce peak wait times by an average of three minutes.
While the curry cold noodles will be phased out, there are intentions to revisit the dish in the autumn-winter period when customer visits are expected to stabilize.
A Word to Our Valued Customers
We extend our sincerest gratitude to those who have cherished our curry cold noodles. We invite everyone to visit us before July 2 to enjoy this dish one last time. Although the curry cold noodles will no longer be available, we encourage you to explore our other menu options at Tokyo Reimen.
Please feel free to share your thoughts and feedback through our in-store surveys or on X (formerly Twitter) via
@tokyoreimen.
Other Cold Noodle Options
- - Sichuan Spicy Dandan Cold Noodles
- - Soy Milk Dandan Cold Noodles
(Please note that our noodles are quite firm, sourced directly from Morioka and chilled in ice water, providing a distinct bounce compared to regular Chinese noodles. Enjoy a satisfying chewy texture!)
Restaurant Information
- - Name: Tokyo Reimen
- - Address: 3-1-5 Ueno, Taito, Tokyo
- - Business Hours: 11:00 AM – 5:00 PM (Last Order 4:30 PM)
- - Seating Capacity: 6 counter seats
- - Telephone: +81 3-5834-4815
- - Official Site: reimen.tokyo
- - Social Media: X
(Managed by SYSTR Co., Ltd., Chiyoda, Tokyo, CEO Tomoyuki Shiotani)