BDA Strengthens Market Position by Acquiring SwagUp to Enhance Branded Merchandise Solutions

BDA Expands Its Horizons with the Acquisition of SwagUp

Bensussen Deutsch & Associates LLC (BDA), renowned as the world's leading Merchandise Agency™ for top-tier enterprise brands and entertainment properties, has taken a significant step forward with its recent acquisition of promotional products platform, SwagUp. This strategic move highlights BDA's commitment to enhancing its offerings by integrating advanced technology solutions that streamline the process of creating and fulfilling customized branded merchandise.

SwagUp has established itself as a key player in the promotional products industry by providing a Software as a Service (SaaS) model that drastically reduces complications involved in the design, order, and distribution of custom swag. Initially geared towards startups and small to medium-sized businesses, SwagUp's services have expanded to include a diverse roster of enterprise clients such as Nasdaq, Logitech, and Northrop Grumman. This growth underscores SwagUp's ability to effectively handle large-scale operations while providing a seamless user experience.

The acquisition is poised to enhance BDA’s access to innovative technological infrastructure that underpins SwagUp’s capabilities. "SwagUp and BDA both prioritize delivering exceptional branded merchandise and unparalleled service backed by cutting-edge technology," remarks Jay Deutsch, CEO and Co-founder of BDA. Deutsch further emphasizes that the synergy between BDA's established market presence and SwagUp's tech-driven approach is a natural fit aimed at elevating client engagement.

Michael Martocci, SwagUp's Chief Swag Officer, shared his enthusiasm for the acquisition, stating, "We hold BDA in high regard as the largest indie player in the merchandise domain. With BDA's extensive resources, we are geared to refine our processes further to ensure a premium experience for enterprise clients, thereby minimizing the hurdles related to product distribution and ordering. The collaboration promises to unlock new levels of engagement with customers and employees alike."

BDA's acquisition of SwagUp comes as part of its ongoing strategy to solidify its reputation as a leading merchandise agency in the landscape of Fortune 1000 corporations and beyond. The agency boasts over four decades of expertise in providing bespoke marketing solutions, leveraging branded merchandise to foster deeper connections between brands and their target audiences. BDA supports a vast range of industries, including automotive, sports, technology, healthcare, fitness, and beverage, making it a versatile partner for various promotional initiatives.

With operational footprints in more than 50 locations globally, BDA stands out as an independently owned agency consistently pushing the envelope in terms of engaging promotional products and merchandise experiences. The agency’s adaptability and client-centric approach have solidified its stature as a trusted partner for major corporations and organizations in need of innovative marketing solutions.

The integration of SwagUp into BDA’s framework not only enables a seamless ordering and fulfillment process but also fosters an environment of enhanced service—a principle that has been the cornerstone of BDA's values since its inception.

As BDA embarks on this exciting new chapter, clients can look forward to an expanded arsenal of solutions designed to make custom branded merchandise considerably more accessible and enjoyable. This latest endeavor reinforces BDA's position as a pioneering force in the promotional products market, elevating standards for quality, service, and technological integration in branded merchandise.

For more insights on how BDA can take your brand to the next level with innovative merchandise solutions, visit www.bdainc.com.