#Japan #Craft Beer #FamilyMart #Spring Valley #Kansai

Exciting New Food Pairings at FamilyMart

FamilyMart has announced an exhilarating collaboration with Kirin Beer Company, launching the second round of their popular "Choi Deli" series, featuring food that pairs perfectly with craft beer from Spring Valley Brewery. These delicious new offerings will be available in approximately 2,600 FamilyMart locations across the Kansai region starting from August 26, 2025.

New Menu Items Featuring Local Flavors

The two new products include "Chicken with Sansho Pepper" (¥297, tax incl.) and "Grilled Kamo Eggplant in Dashi" (¥276, tax incl.), both made with ingredients typical of the Kansai area. Customers are encouraged to enjoy these dishes along with Spring Valley Brewery's "Hojun Lager 496" and "Silk Ale White" for an ultimate tasting experience.

The Chicken with Sansho Pepper will be a highlight, utilizing a soy sauce glaze with sansho pepper, which enhances the flavor of grilled chicken. It will be accompanied by carrots and cabbage tossed in a sansho mayo sauce, enhancing the overall experience with this popular local ingredient.

The Grilled Kamo Eggplant, on the other hand, will feature eggplants that may not meet standard sizes yet deliver exceptional taste. They are dipped in soy sauce and dashi broth, creating a savory experience that complements the "Silk Ale White" perfectly, with katsuobushi and grated daikon adding a fresh touch.

Fighting Food Waste

FamilyMart's dedication to sustainability shines through in this initiative. By collaborating with JA Zenchu of Kyoto, they aim to reduce food waste by incorporating non-standard Kamo eggplants into their menu. These vegetables, while useful and delicious, are often discarded simply because they don't meet visual standards. This commitment reflects FamilyMart's broader objectives of addressing food waste while supporting local producers and communities.

Previous Success and Future Goals

The first volume of "Choi Deli" offerings by Spring Valley Brewery received an incredible response from customers. The new items continue this trend, focusing on local flavors and sustainable practices. FamilyMart intends to maintain and expand this initiative by regularly introducing foods that utilize imperfect or surplus produce while connecting deeper with community engagements.

Additionally, FamilyMart is also leveraging its in-store digital signage program, "FamilyMart Vision," which provides engaging content to enhance the shopping experience. This program serves not only as a platform for brand promotion but also emphasizes local culture and community activities.

About Spring Valley Brewery

Established in 1870 in Yokohama, Spring Valley Brewery has a rich history. Founded by William Copeland, who aimed to create quality beer in an area far from his homeland, the brewery has become a cornerstone of Japan's beer industry. Today, the brewery continues to innovate and pay homage to its roots, offering products that reflect both tradition and modern craftsmanship.

Conclusion

As FamilyMart evolves, it welcomes customers to explore the unique food pairings with the new offerings from Spring Valley Brewery. With an eye on sustainability and community, FamilyMart aims to foster a more inclusive shopping environment, ensuring they remain a vital presence in the lives of their customers. Make sure to stop by and experience an exciting culinary moment starting August 26!

Feel free to reach out to FamilyMart to learn more about the upcoming food pairings and their continual efforts in supporting local communities and agricultural sustainability.