Tanzania Coffee Launch
2025-09-01 07:56:14

Nespresso and The Weeknd Unveil Limited Edition Tanzania Coffee

Nespresso and The Weeknd Collaborate on Limited Edition Tanzania Coffee



In an exciting partnership, Nespresso has announced the upcoming release of its limited edition single-origin coffee, Tanzania, on September 9, 2025. This special launch features a collaboration with the world-renowned artist known as The Weeknd. The new coffee, cultivated in the picturesque Kilimanjaro region of Tanzania, promises to offer a unique taste experience that blends coffee with artistry.

The Tanzania coffee is made from 100% Arabica beans grown in the highlands of Northern Tanzania. This exquisite product aims to symbolize the fusion of coffee and art, reflecting The Weeknd's personal journey and creative influences. Alongside the coffee, a specially designed travel mug featuring the Samra Origins branding will also be made available for coffee enthusiasts, allowing them to enjoy their favorite brew on-the-go.

Nespresso prides itself on delivering blissful coffee moments, with expert passion poured into every step—from cultivating coffee cherries to savoring the perfect cup. The high-quality coffee is sealed in aluminum capsules to preserve its rich flavors, making it easy for anyone to create the perfect coffee experience at home using the conveniently designed coffee maker.

The Tanzania coffee, which boasts bright acidity and delicate fruit-like aromas infused with a hint of grainy fragrance, is set to create an unforgettable coffee experience. This collaboration marks a celebration of how coffee goes beyond mere consumption, serving as a medium for connection, conversation, and creativity between people. Samra Origins, inspired by The Weeknd's mother and her unwavering support, represents a love letter to his roots, while this partnership with Nespresso underscores the value of daily coffee rituals and meaningful moments.

The Weeknd himself shared his thoughts on this collaboration:
“Growing up in an environment where drinking coffee was a meaningful habit influenced my own adventures. Starting a coffee brand felt like a natural progression, and I'm truly impressed by Nespresso's dedication to quality coffee and design, which aligns with my personal aspirations. This partnership was meant to happen.”


The exquisite flavor profile of Tanzania highlights the superior quality of coffee cultivated in Tanzania's fertile grounds, nurtured with traditional techniques to produce remarkable taste. The Weeknd’s modern artistry combined with Nespresso's expertise results in coffee that not only satisfies the palate but also elevates the overall coffee-drinking experience.

The launch will include the Tanzania & Travel Mug M Samra Set, a special bundle available at a price of ¥7,810 (including tax), which contains one travel mug and two packs of Tanzania capsules. This offers an enticing opportunity for fans and coffee lovers alike to enjoy both the coffee and the stylish travel accessory.

“At Nespresso, we believe coffee and music unite people, transcending barriers to create new connections. Partnering with Abel and Samra Origins allows us to merge our dedication to superior flavor with his innovative artistry. This collaboration celebrates how coffee and creativity can enrich life, and we are proud to welcome Abel and his fans into the Nespresso family.”

– Philippe Navratil, CEO of Nestlé Nespresso S.A.


Available in Nespresso boutiques and online starting September 9, 2025, Tanzania is priced at ¥1,728 (tax included) for a box of 10 capsules, promising coffee lovers a balanced and refreshing taste.

In conclusion, the Tanzania edition coffee redefines the coffee experience, blending exceptional flavors with artistic expression, making it a must-try for anyone looking to elevate their coffee game, all while celebrating the connection between creativity and the simple pleasure of coffee.


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Topics Consumer Products & Retail)

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