#United States #Phoenix #Private Label #True Salt #Sea Salt

True Salt Expands Its Business with a New Division

In response to the burgeoning demand for private label products, True Salt, a prominent producer of sea salt, has announced the establishment of a dedicated division that aims to streamline its operations for private label clients across the foodservice and grocery sectors. Located in Phoenix, Arizona, True Salt is known for delivering high-quality sea salt products that meet the diverse needs of its clients, ranging from food manufacturers to consumer markets.

As the trend toward private labels gains traction, especially in foodservice and grocery sectors, True Salt's new division is perfectly positioned to support an expanding customer base. The company currently serves five of the ten largest foodservice distributors in the United States, which reflects its capability and reputation within this competitive market. This new division will enhance its existing offerings by providing a comprehensive range of services, catering specifically to the unique needs of private label brands.

Comprehensive Solutions for Private Label Needs

True Salt's approach is holistic, offering a complete package that encompasses branding, packaging design, manufacturing, fulfillment, and shipping. This enables partners to bring their products to market swiftly while ensuring top-notch quality. Innovatively designed onboarding processes and adaptable packaging options ensure that the transition is smooth for all partners who wish to leverage True Salt's extensive expertise in salt production.

To further support their private label clients, True Salt has assembled a dedicated support team that specializes in account management for private label accounts. The focus on personalized service is reflected in the company’s commitment to fast response times and the development of tailored solutions to meet the specific aspirations and branding requirements of each client.

Brian Pierce, CEO of True Salt, expressed his excitement about the expansion, stating, "We’re thrilled to enhance our operations to meet the insatiable market demand for private label salt products in foodservice and grocery. Our one-stop solution is ideal for brands looking to offer premium sea salt products under their labels."

The company also emphasizes the advantages of partnering with them for private label solutions, such as improved cost efficiencies, consistent product quality, and robust sourcing control. As consumer preferences shift towards value-driven choices, True Salt is poised to capitalize on this movement by delivering reliable product performance complemented by exceptional service.

A Growing Market for Private Labels

According to the Private Label Manufacturers Association, an impressive 95% of consumers made purchases of store brands in 2024, underscoring the growing significance of private label offerings. With the pressure mounting on retailers and distributors to provide high-quality and cost-effective alternatives, True Salt stands at the forefront of this transformation, ready to deliver what brands need to thrive in an intensifying marketplace.

Building on years of delivering premium private label products for leading national distributors, the company is investing in new machinery and increasing its workforce to bolster its operations further. This strategic growth initiative is designed to maintain agility and responsiveness in an ever-evolving market landscape.

True Salt’s mission remains focused on providing high-quality, all-natural sea salt while embracing innovation and empirical growth. The launch of this new division not only marks a pivotal moment in the company’s development but also establishes new benchmarks for excellence within the private label salt sector.

About True Salt

Established as a leading name in premium sea salt production, True Salt serves clients in the foodservice, food manufacturing, and consumer markets. With a commitment to sustainable sourcing, the company's mission is to deliver exceptional salt products while supporting innovation across various sectors. For more details about True Salt’s private label services, please visit True Salt Private Label Services.