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Olive Tree People: The Vanguard of Waterless Beauty

In an era where sustainability is gathering momentum, Olive Tree People, a subsidiary of Oliveda International, Inc., is leading the charge in the waterless beauty movement. The rise of waterless cosmetics has transformed the beauty industry and catered to increasingly eco-conscious consumers. With unparalleled success over the past few years, Olive Tree People has set a remarkable benchmark in the direct-to-consumer beauty segment.

Established with an impressive 2,850% year-over-year growth since its inception, Olive Tree People boasts a formidable network of nearly 50,000 beauty consultants and recorded an astounding $100 million in turnover in its second year of operation in the U.S. This rapid rise has not only earned the company accolades but also positioned it as one of the fastest-growing beauty enterprises worldwide.

A Global Expansion

Expanding its horizons, Olive Tree People is reaching markets across Canada, the UK, and Europe, with future plans targeting the rest of the world. The consumer interest in waterless beauty has been confirmed through research, with projections indicating that the waterless cosmetics market could reach $22 billion by 2031, showcasing the momentum behind this innovative approach to beauty.

According to Thomas Lommel, the founder and CEO of Olive Tree People, this trend signifies more than just the next clean beauty trajectory; it is a genuine revolution. He asserts that conventional beauty products, which consist largely of water and preservatives, can no longer meet the demand for sustainability and efficacy demanded by today's informed consumers.

Vision for the Future

Looking ahead, Lommel aims to scale the business to generate over $250 million in revenue by 2025, highlighting anticipated growth from entering new markets. To facilitate this ambitious vision, he has expanded his sales team, incorporating a seasoned VP for international sales along with several experienced sales directors.

Lommel's journey into the realm of waterless beauty began in 2001 when he harnessed the power of olive trees to develop therapies that would later inspire his brand. His methodologies, cultivated in a treehouse reminiscent of traditional Ayurvedic practices, have received recognition for effectively integrating ancient wisdom with contemporary beauty principles, a testament to the success of his practices at the Oliveda spa in Mallorca.

Commitment to Nature

Oliveda International, Inc., alongside its subsidiaries, holds more than 20 years of experience in the organic cultivation of mountain olive trees and has developed various natural products, including award-winning extra virgin olive oils and cosmetic lines devoid of water. Lommel is also notable for his environmentally conscious initiatives, protecting over 30,000 ancient olive trees, and utilizing the unused water from his products for charitable endeavors through the Thomas Lommel Foundation, which notably assists communities in Africa by constructing essential water wells.

A portfolio of renowned brands, including Oliveda, LA Dope, and The Intuition of Nature, complement Olive Tree People’s offerings. Their revolutionary treatments have captivated not only consumers but have also drawn endorsement from high-profile figures such as Gigi Hadid.

The escalating interest in waterless beauty is further reflected in prominent lifestyle publications, emphasizing its potential impact. Recognized brands and industry insights validate the growing acknowledgment of this innovative beauty solution. With continuing support from both customers and influencers, Olive Tree People stands at the forefront of the beauty industry's shift towards a more sustainable future.

For more about Olive Tree People and their pioneering ethos in the beauty industry, visit www.olivetreepeople.com.