Brkthru Achieves Sustained Growth with Innovative Services and Market Expansion

Brkthru Marks 8th Year of Revenue Growth

Brkthru, a prominent player in the digital media landscape, has reached an impressive milestone by recording its eighth straight year of revenue growth. This achievement is particularly commendable considering the challenging economic conditions that have affected many within the industry. The company's ability to adapt and thrive has undoubtedly set it apart as a leader in providing tailored, effective solutions for agencies and brands alike.

Resilience and Client Expansion

Brkthru's growth story is punctuated by its focus on resilience. In 2025 alone, the company successfully executed over 2,000 digital campaigns, serving more than 400 active clients across nearly 20 different sectors. This robust portfolio includes a noteworthy addition of 119 new ad agencies and 169 direct brand clients. The strategy employed by Brkthru focuses on not just maintaining but also increasing client satisfaction, with a consistent rating over 90% for client loyalty, indicating strong relationships built on trust and performance.

Brkthru's Executive Vice President, Anthony McFarlane, emphasizes that the company’s adaptability and commitment towards identifying and utilizing emerging opportunities were crucial to achieving such impressive results. Despite the industry facing a 12% year-over-year decline, Brkthru's persistent endeavors in enhancing their sales processes have enabled the company to outpace competitors effectively.

Innovative Solutions in Digital Media

A key aspect of Brkthru's success is its tailored approach to digital advertising. Unlike many providers that impose stringent minimums, Brkthru prides itself on being accessible to all clients, whether they are major corporations or small businesses. The company’s offerings include campaign strategies that target a wide range of industries, from lucrative travel markets contributing significantly to local economies, to highly regulated sectors like healthcare and finance.

In addition to its extensive service offerings, Brkthru is preparing to expand further through an acquisition program slated for 2026. This initiative aims to supplement its organic growth strategy and facilitate greater outreach within the digital media field.

Technology at the Forefront

The firm’s underlying philosophy hinges on leveraging technology to enhance human interaction. The launch of their innovative Bravo Platform is a noteworthy step in automating workflows and reporting, allowing the team to dedicate more time to client engagement and strategic execution. By harnessing AI solutions, Brkthru ensures that while processes become automated, the personal element of service remains intact, showcasing a sophistication in their operational ethos that prioritizes client connections.

Furthermore, Brkthru is enhancing its advertising capabilities by integrating connected television (CTV) and audience-targeting solutions. This initiative allows advertisers to capture both streaming and linear television audiences effectively, thereby optimizing their outreach and engagement strategies across platforms.

Commitment to Employee Stability

In an industry where turnover rates can exceed 25%, Brkthru stands out with over 35% of its team having been with the company for five years or more. Such stability not only fosters a consistent environment for creativity and performance but also builds a reservoir of knowledge that reinforces the company’s commitment to quality service. This is evidenced by the structured training programs such as the Brkthru U, designed to instill the company's core values in its employees while enhancing their professional development.

Looking Ahead

As Brkthru transitions into 2026, the message from leadership is one of enthusiasm for continued growth and client success. Brkthru President Jonathan Mellinger reflects on the past year with pride, citing the unique approach to client relationships as a key driver for their sustained achievements. With confidence in their expanding service capabilities and a commitment to maintaining high standards of client satisfaction, Brkthru is excited to embark on another year of innovation and partnership.

To explore more about Brkthru’s services and how they can help elevate your digital media strategies, visit Brkthru’s website.