#USA #New York #Paris Hilton #Playmates Toys #Paris Pups

Playmates Toys Debuts New Paris & Pups Toy Line

This week, Playmates Toys, a leader in the toy industry, will showcase its exciting new line called Paris & Pups at the North American International Toy Fair. Targeting children aged 5 to 8, this vibrant collection is inspired by the animated series featuring Paris Hilton and her beloved pets, bringing to life a world filled with fun, glamour, and creativity. The toy line consists of an array of products including dolls, playsets, interactive plush toys, and collectible charms, all designed to engage and delight young fans.

The Concept Behind Paris & Pups

The Paris & Pups series, known for its fashionable storytelling, follows the adventures of a character named Star, who shares a connection with Paris Hilton through her childhood nickname. Living in the extravagant Fabuluxe hotel, the series highlights Star's endeavors to spread kindness and creativity alongside her charming companions: Slivington, Diamond, Baby, Bijou, and Mugsy. Through humor and relatable narratives, the series aims to inspire positivity and self-expression among its young viewers. It will feature an original theme song titled "Starkle On" performed by Hilton herself, adding to its appeal.

What’s Included in the Toy Line?

Among the standout items in the Paris & Pups toy line are:

• - Paris Pups Sweetie Squad Figures: These blind box figures contain one of Star's adorable pups, each with unique fashion styles, creating a mini treasure hunt experience for collectors. Each figure is set to retail for around $5.99.
• - Paris Star "Big Beats" Doll Set: This extensive doll set includes a fully articulated Paris Star doll, a miniature Bijou pup, and a DJ deck, encouraging musical play. This set will be priced at $17.99 and comes with collectible accessories.
• - Purse Pup Playset Stars Bedroom with Slivington: This innovative playset doubles as a fashionable purse for kids to carry, packed with accessories and a special charm. It launches with a price tag of $19.99.
• - Slivington Interactive Plush: A huggable plush pup that responds with light and sound when in proximity to her owner's matching bracelet, promoting interactive play. This plush toy will retail for $29.99 and emphasizes inclusive play design in collaboration with Understood.org.

Collectible Puppy Charms™

A focal point of the line is the Puppy Charms™, unique friendship bracelets included in each product. Kids can collect, trade, and display their charms, mirroring the series' themes of companionship and adventure. With over 30 designs in the first season alone, these charms are sure to be a hit among fans, as each episode showcases Star sharing a new charm with her pets.

A Growing Franchise

The launch of this toy line adds to the expanding brand universe of Paris & Pups, which includes a publishing deal with Scholastic. The animated series is not just a standalone project but part of a broader strategy by Paris Hilton's 1111 Media, which focuses on creating captivating content for kids and families. Collaborations with companies like HappyNest Entertainment and 9 Story Media Group further strengthen the content pipeline, ensuring regular new episodes to accompany the growing merchandise line.

Celebrating its 60th anniversary, Playmates Toys has a strong history of successful partnerships with major franchises, making them a trusted name in the toy industry. As they unveil Paris & Pups, they aim to continue that legacy by producing innovative products that resonate with young audiences around the globe.

For those eager to see these new toys in person, be sure to check out Playmates Toys at booth #2303 at the Toy Fair. The products are expected to debut at Walmart in the fall of 2026, making it an exciting season for fans of fashion, fun, and furry friends.