#United States #California #Quad #Vallarta Supermarkets #In-Store Connect

Vallarta Supermarkets Partners with Quad for Enhanced Shopping Experience

In an exciting development for shoppers in California, Vallarta Supermarkets has announced its partnership with Quad/Graphics Inc. to enhance the digital shopping experience. This collaboration will see the rollout of strategically placed digital signage in an initial 15 locations of Vallarta, known for being one of California's leading Latino-owned grocery chains. The integration of these digital screens starts this summer, marking a significant step in modernizing their stores and enriching customer engagement.

Bringing Digital Innovations to Life

Vallarta Supermarkets has garnered a reputation for its commitment to innovative practices in serving its community. The company's Chief Information Officer, Steve Netherton, stated, "For 40 years, innovation at Vallarta has started with a simple question: how can we better serve our neighbors?" The introduction of Quad's In-Store Connect tools will allow Vallarta to effectively communicate exclusive products and potential savings directly to shoppers, thereby creating interactive experiences that resonate with their loyal customer base.

The digital signage, positioned in high-traffic sections of the stores, aims to spotlight not just consumer packaged goods (CPG) brands but also local products, special promotions, and the authentic foods that make Vallarta a standout retailer. Customers can expect to see kiosks, shelf screens, freezer-aisle displays, and vertical banners that serve to elevate the shopping journey, all while providing messaging in both English and Spanish.

A Win-Win for Customers and Brands

Kevin Bridgewater, Senior Vice President of Retail Solutions at Quad, expressed enthusiasm about the partnership, stating, "In-Store Connect is the retail media network of choice for mid-market grocers and CPG marketers who want to connect with shoppers at scale." With this partnership, brands gain more platforms to engage consumers and directly encourage purchases right at the point of sale.

Jay Sharrock, Chief Merchandising and Marketing Officer at Vallarta, emphasized the importance of creating a more personalized shopping experience. He mentioned, "Together with Quad, we're finding new ways to make shopping more personal, memorable and impactful." Vallarta is dedicated to designing specialty departments thoughtfully and harnessing digital innovations like In-Store Connect to foster deeper connections between shoppers, brands, and the store itself.

According to recent findings from The Harris Poll and Quad, 88% of consumers find it easy to remember in-store experiences that engage customers uniquely. This statistic reinforces the need for retailers to evolve and embrace tools that facilitate customer engagement at various touchpoints.

About the Companies

Quad is a marketing experience company that aids brands in establishing direct connections with consumers through a range of integrated marketing and print services. They leverage cutting-edge technology and data-driven insights to address the complexities of marketing, ensuring a seamless experience from online to offline channels. Operating across multiple verticals, Quad serves around 2,100 clients and is recognized among the top agency companies by Ad Age.

Vallarta Supermarkets, established in 1985, is committed to providing the community with fresh and authentic foods that celebrate the vibrant cultures of Mexico and Latin America. Currently operating 60 stores across various counties in California, Vallarta employs over 8,000 team members and has built a reputation for prioritizing customer service and community involvement.

In conclusion, the collaboration between Vallarta Supermarkets and Quad is set to redefine the in-store shopping experience by merging technological advancements with traditional retail practices, thereby enriching the lives of loyal customers and local communities. As the rollout begins, shoppers can look forward to a more engaging, informative, and enjoyable experience on their next grocery run.