#United States #Dubai #Huda Beauty #Huda Kattan #TSG Consumer

Huda Beauty Becomes Fully Independent

In a significant move for the beauty industry, Huda Beauty has announced its return to independence in 2025, marking a spectacular milestone in its journey. The brand, which has gained worldwide recognition, has completed the exit process from TSG Consumer Partners, its former minority investor. Founded by Huda Kattan, who serves as co-CEO alongside her husband Christopher Goncalo, the brand is now fully under the ownership of its original founders.

This transition underscores Huda Beauty’s commitment to authenticity, innovation, and community engagement. The announcement comes after an eight-year partnership during which TSG Consumer acquired a minority stake in the business back in 2017. With Huda Kattan now in complete control, Huda Beauty is poised to chart a bold new direction that stays true to its roots while expanding its influence in the beauty market.

Huda Kattan expressed her elation regarding this pivotal change, stating, "Accruing full ownership of Huda Beauty signifies a vital moment in my life and career. Many dreamers like us often receive messages that our ambitions are too large or impossible to achieve independently. But I firmly believe that we all possess the power to effect change ourselves! This brand was built on passion, creativity, and the courage to challenge the beauty industry norms." Huda's passion resonates deeply, as she reflects on the importance of enabling individual expression and empowerment through beauty.

Since its inception, Huda Beauty has disrupted the traditional beauty landscape by blending artistry with innovation. The brand has always championed self-expression, encouraging individuals to explore their identities through makeup. Huda’s journey is inspirational, showcasing how a small endeavor can blossom into a global phenomenon.

The brand's ethos revolves around the belief that beauty is something one crafts for oneself. With a dedicated and engaged community, Huda Beauty continues to inspire individuals across the globe to embrace their uniqueness. The social strategy led by Huda's sister, Alya Kattan, combined with leadership from Christopher Goncalo, positions the company for an exhilarating future filled with daring product launches, deeper community involvement, and continual industry innovation.

As preparations are underway for this next chapter, Huda Beauty not only celebrates its independence but also reaffirms its dedication to the community and the values that made it a household name. Excitingly, the brand aims to establish stronger connections with its audience while boldly pushing the boundaries of beauty.

In conclusion, Huda Beauty's reestablishment as a fully independent brand signals a new era not just for the company but also for beauty consumers seeking authentic representation and innovative products. As they navigate this transformative journey, Huda Kattan and her team embody a refreshing vision for the future of beauty—one that is rooted in passion, creativity, and genuine connection to the community. The landscape of the beauty industry is sure to evolve yet again with Huda Beauty leading the charge into this exciting new dawn!