#Japan #Tokyo #PARCELLE JEWELRY #Shop Channel #Multicolor Pavé Ring

PARCELLE JEWELRY: A New Chapter with Shop Channel

PARCELLE JEWELRY, a brand emerging from the vibrant district of Ebisu, Tokyo, is set to make its television debut on the Shop Channel on December 13, 2025. Known for their exquisite craftsmanship, this jewelry brand champions the philosophy of creating pieces that resonate with the heart.

Founded by Kotoke Shinada, the company has built its reputation on bringing forth jewelry that is meticulously crafted by Japanese artisans. Each piece is designed to be a companion that adds grace to everyday life. Until now, PARCELLE JEWELRY has predominantly been visible in department stores, limiting encounters with customers who might not have access to these retail locations or who are unfamiliar with jewelry buying. The upcoming appearance on the Shop Channel aims to bridge this gap and provide a new avenue for potential customers to discover the brand and its offerings.

The show, titled "Koko ga Chigau! Hit no Yokan," will introduce brands making their first appearance on the Shop Channel, airing weekly every Saturday. The January 13 episode will feature PARCELLE JEWELRY prominently and give viewers a chance to appreciate its aesthetic and depth.

The Collection Highlights

During the broadcast, viewers can expect to see three exceptional pieces, including the standout Multicolor Pavé Ring. This ring is designed with a kaleidoscopic arrangement of gemstones, each secured with careful attention to detail, emphasizing the interplay of colors and sparkle. While it boasts a glamorous appeal, it is also practical for everyday wear, providing a smooth, comfortable fit on the finger.

The rings will be available in sizes ranging from 7 to 17 and priced between ¥94,980 and ¥1,398,000, with an expected delivery time of around two months.

Meet the Guest

Featured on the program will be Karin Takeda, a key member of PARCELLE's merchandising department. With a fascinating background as a soloist in a Russian ballet company for over six years, she transitioned into the world of jewelry since joining PARCELLE in 2022. Her role involves crafting unique product strategies and managing in-store experiences while building the brand’s presence across various pop-up shops nationwide. You can follow her journey on Instagram @karin_parcelle.

About the Shop Channel

Launched in November 1996, the Shop Channel is Japan's first shopping-dedicated network, now reaching over 32 million households as of March 2024. It features an array of products curated by expert buyers spanning fashion, beauty, homeware, and gourmet items, making it an immersive shopping experience. With real-time broadcasts, customers enjoy an engaging purchasing journey that seamlessly connects television with digital and in-person shopping environments.

The Brand’s Ethos

Since its inception in 2013 at a small storefront in Ebisu, PARCELLE JEWELRY has focused on creating jewelry that resonates on a personal level. Upholding traditional techniques while ensuring modern aesthetics, each piece is a testament to delicate craftsmanship that enriches the daily lives of its owners.

PARCELLE JEWELRY can now be found not only at their flagship store in Ebisu but also in various Takashimaya department stores nationwide, including locations in Shinjuku, Yokohama, Kyoto, and Osaka. To explore the brand further, customers can visit their online store at parcelle-jewelry.com.

As they approach their television debut, the whole PARCELLE team is excited to share their journey and creations with a broader audience, fostering a new connection to their jewelry that aims to touch hearts across the nation.

Keep an eye out for their debut airing on Shop Channel, and don't miss your chance to experience the elegance of PARCELLE JEWELRY firsthand.