#Japan #Tokyo #Dashi Corporation #Dashi-dori #Katsuo flakes

Introducing 'Dashi-dori': A Groundbreaking Approach to Broth

Dashi Corporation, based in Shinagawa, Tokyo, is celebrating 51 years of innovation in natural seasonings with an exciting new product set to transform the way people consume dashi. Launching on November 4, 2025, 'Dashi-dori', a drip bag-style drinkable broth made entirely from 100% Katsuo flakes sourced from Makurazaki, Kagoshima, aims to create a new cultural phenomenon around the enjoyment of broth as a beverage.

A New Cultural Habit: Drinking Dashi

In today's fast-paced world, many individuals struggle to find moments of respite for their minds and bodies. With this in mind, Dashi Corporation seeks to introduce a new habit: incorporating 'Dashi-dori' into daily life as a means to refresh and rejuvenate. This initiative is driven by the company's commitment to share the unique flavors of dashi with a wider audience—a challenge they are uniquely positioned to undertake given their long-standing expertise in the industry.

Crowdfunding Success and Anticipation

Prior to the official launch, Dashi Corporation conducted a crowdfunding campaign that garnered overwhelming support, achieving a remarkable funding rate of 972% with contributions from 308 backers. Comments from supporters reflected a genuine excitement for the product's convenience and quality, with remarks such as:

• - "I love the idea of easily enjoying fresh dashi!"
• - "I'm excited to try a drip-style broth, especially in the winter!"
• - "As a pioneer in the dashi industry, I applaud your innovative approach!"

These endorsements underscore the strong demand and anticipation surrounding 'Dashi-dori' as it prepares for its general release.

Key Features of 'Dashi-dori'

Traditionally, dashi is viewed primarily as a cooking ingredient, but 'Dashi-dori' breaks this mold by presenting it as a beverage designed for direct consumption—similar to coffee. Crafted for busy lifestyles, 'Dashi-dori' provides a simple yet flavorful option for individuals looking to enjoy a moment of calm.

Using exclusively Katsuo flakes from Makurazaki, well-known for their quality, the product balances rich aroma and taste through meticulous processes of smoking, drying, and aging. Careful adjustments have been made in the thickness and quantity of the Katsuo flakes to ensure an easy-to-drink yet satisfying concentration when preparing a cup in hot water.

Innovative Design and Accessibility

Another focal point of 'Dashi-dori' is its unique packaging design. The product is shaped like coffee drip bags, encouraging customers to engage with the brewing process more intimately. This fresh approach aims to redefine the conventional image of dashi, making it approachable and enjoyable for everyone.

Unlike typical dashi used for cooking, 'Dashi-dori' is formulated for drinking. Consumers are invited to delight in this novel experience and integrate 'Dashi-dori' into their daily routine.

Summary of Features:

• - Coffee-style drip bag: Simply attach the bag to a mug, pour hot water, and enjoy a delicious dashi in just three minutes.
• - 100% Katsuo flakes from Makurazaki: Sourced from Japan's top region for Katsuo, ensuring natural flavors with no additives.
• - Perfect for any occasion: As a caffeine-free beverage, it's suitable for morning wake-up calls, mid-work breaks, or winding down at the end of the day. The package's modern design also makes it an excellent gift option.

Product Information

• - Product Name: Dashi-dori
• - Launch Date: November 4, 2025
• - Price: 660 yen (including tax) for five servings
• - Purchase Site: Rakuten Marketplace

Endorsement from Renowned Chef Yoshimitsu Nozaki

Chef Yoshimitsu Nozaki has shared his endorsement of 'Dashi-dori', praising its smooth taste and the umami flavor that comes through without needing added salt. He emphasizes that this product breaks down the barriers surrounding dashi, showcasing how easily it can be part of daily life as a flavorful liquid. With potential availability in cafés and airports, Chef Nozaki expresses his enthusiasm for this innovative contribution to dashi culture.

As Dashi Corporation thrives on the motto to spread the essence of dashi globally, they remain dedicated to ensuring the highest quality and safety standards in their products. Founded in 1974, this company stands as a pioneer in natural seasoning and plans to continue elevating Japanese broth culture on the international stage.