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HARIBO and JENNIE: A Sweet Collaboration

In a thrilling collaboration that has excited fans worldwide, HARIBO, America's leading gummi brand, has joined forces with global superstar JENNIE to launch the limited-edition 'Ruby Hearts' gummies.
Inspired by JENNIE's debut studio album, the 'Ruby Hearts' embody her dynamic and creative spirit, combining boldness and sweetness in every bite. Each 8 oz package features sweet-and-sour strawberry-flavored gummies shaped like hearts, infused with the iconic ruby-red hue that resonates with JENNIE’s signature style. These treats are exclusively available at Target, both online and in stores nationwide.
The news of this collaboration has generated immense excitement since it was teased on JENNIE's social media in April 2025. Fans have eagerly awaited the release, leading to millions of likes, shares, and enthusiastic comments. Now that HARIBO Ruby Hearts have finally hit the shelves, supplies are limited, making it crucial for fans to grab them while they can!
JENNIE expressed her excitement about the collaboration, saying, “I've loved HARIBO since I was young. Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It's a little piece of joy that I hope fans can share with me.”
The 'Ruby Hearts' are more than just candies; they symbolize JENNIE's artistic journey and HARIBO's commitment to delivering joy through delicious treats. They are perfect for sharing with friends, adding a delightful twist to parties, or simply enjoying on your own as a sweet treat.
Seth Klugherz, Vice President of Marketing at HARIBO of America, emphasized the brand's vision, stating, “At HARIBO, we're always looking for ways to celebrate creativity and connection with our fans. Partnering with JENNIE allows us to share our mission of childlike happiness through a collectible product that reflects JENNIE's bold artistry and HARIBO's signature fun.”
Fans won’t want to miss the opportunity to taste and collect this unique collaboration. With the blend of pop culture and sugary delight, HARIBO Ruby Hearts offer a perfect way to indulge in both music and candy. For more details and updates, visitors can check the official HARIBO website or follow @HariboUSA on Instagram.
Established in 1920, HARIBO has become the world's leading manufacturer of gummy products, noted for the classic Goldbears. With nearly 8,500 employees across 16 production sites in 11 countries, the brand is family-owned and has a century-long heritage rooted in quality and moments of childlike happiness. As the company continues to expand its delicious offerings, the partnership with JENNIE reaffirms its commitment to making playful gummies enjoyable for everyone.
Don't miss the chance to experience the delightful HARIBO Ruby Hearts – a treat that marries candy with music! Get yours now, while supplies last!