Welch's Fruit Snacks and Crayola Celebrate Teachers this Back-to-School Season

Back-to-School Season Initiative by Welch's and Crayola

This year’s back-to-school season is taking on an uplifting tone as Welch's® Fruit Snacks, a staple beloved by students and families, partners with Crayola. This collaboration aims to highlight educators, inspiring creativity and learning, while inviting families to appreciate teachers through a unique initiative.

Focusing on the Heroes of Education

Welch's® Fruit Snacks, recognized as America's leading fruit snack brand, places the spotlight squarely on teachers, acknowledging their invaluable contributions. Many times, this season focuses on shopping and seasonal preparations, but Welch's is determined to steer the conversation toward those who drive the education system forward: the teachers. As Jason Levine, Chief Marketing Officer at PIM Brands Inc., states, “Educators inspire young minds, champion creativity, and quietly begin shaping the year ahead long before the first bell ever rings.”

Thank You Teacher Sweepstakes

This year’s campaign includes the #ThankYouTeacher Sweepstakes. Families are encouraged to nominate the teachers who have made significant impacts in their lives, giving recognition where it’s due. A total of 250 nominated educators will be rewarded with gift cards to purchase classroom essentials that spark curiosity and creativity. The campaign culminates in one grand prize: a $10,000 classroom makeover for the winning teacher’s school, along with a generous supply of Crayola products designed to ignite artistic inspiration.

Interactive and Colorful Packaging

A distinct feature of this initiative is the limited-edition packaging of Welch's® Fruit Snacks. Each box is interactive, showcasing fruit-themed line art that families can color using Crayola crayons, markers, or pencils. Additionally, there’s room for personal notes or drawings to send to beloved teachers, making the boxes not just a treat, but a canvas for creativity and appreciation.

A Commitment to Natural Ingredients

This campaign goes beyond just honoring teachers; it showcases Welch's commitment to quality and health. The special flavor varieties introduced this season, including Mixed Fruit, Berries 'n Cherries, and Fruit Punch, are crafted with colors derived from natural sources rather than artificial dyes. Welch's aims for all their products to use colors from natural sources by early 2026. Levine commented, “Our top priority is always our consumers and their families,” emphasizing that this initiative is about real fruit goodness coupled with great taste.

Availability and Participation

The limited-edition Welch's® Fruit Snacks packaging will be available in various sizes, including 10-count and 40-count boxes of Mixed Fruit and Berries 'n Cherries, and a 22-count combo pack. These will soon be found at retailers nationwide, including big names like Walmart and Target, while supplies last.

Follow the journey of this campaign and further information on Welch's® Fruit Snacks and their back-to-school programs by visiting Welch's official website or by scanning the QR code on specially marked boxes. The nominations for the #ThankYouTeacher Sweepstakes don’t require a purchase and are open to families in the United States, encouraging participation from all.

Ultimately, Welch's and Crayola are rewriting the back-to-school narrative by celebrating those who guide the way forward—teachers. Together, they aim to inspire a generation through creativity and recognition.

About PIM Brands Inc.

PIM Brands Inc., the largest maker of real fruit snacks and related treats, has positioned itself as a leader in the confectionery market. Recognized for its commitment to innovation and quality, it continues to dedicate its efforts towards making exciting products like Welch's® Fruit Snacks.

About Welch's

Founded in 1869, Welch's proudly serves its community of U.S. family farmers and is best known for its iconic grape juices, jams, and jellies. Welch's remains committed to offering families fruit-based goodness that invigorates moments of everyday life.

About Crayola

For over 120 years, Crayola has been devoted to nurturing creativity among children everywhere. With a diversified portfolio of art educational tools, Crayola continues to inspire students and facilitate learning through color and creativity.