#Germany #Munich #Automotive #IAA Mobility #Mobility Ecosystem

IAA MOBILITY 2027: Breaking Records in Registration and Demand

The highly anticipated IAA MOBILITY 2027 has officially opened its registration, and the response is nothing short of staggering. From the onset, interest from the global mobility sector has reached record-breaking levels, with over 100 companies already pre-registered. This early buzz is especially notable as it comes before the standard registration period has even begun. This year, an incredible 53% of the total space used at IAA 2025 has been committed, indicating a promising turnout and underscoring the event's pivotal role in the automotive industry.

A Change in Focus

In an effort to adapt to evolving trends in mobility, IAA MOBILITY 2027 is introducing a fresh concept with an eye-catching new visual design. Rather than concentrating solely on individual vehicles, the design reflects a commitment to promoting a holistic view of a connected mobility ecosystem.

Jürgen Mindel, Managing Director of the VDA, expressed excitement over the early registration figures: "The high volume of already registered rebookers shows that our hybrid concept is hitting the mark. This lays the groundwork for IAA MOBILITY to further expand its role as the world's leading platform for mobility, sustainability, and tech."

Confirmed High-Profile Exhibitors

Among the pre-registered companies are major players in the automotive sector, including AUDI, BMW, Mercedes-Benz, and Ford, along with tech giants like Google. This diverse array of exhibitors showcases the event's comprehensive approach to the future of mobility, uniting experts from across the industry.

Mathias Geisen from Mercedes-Benz highlighted the brand's commitment to the future of mobility, stating, "As the inventors of the automobile, we have been shaping mobility for 140 years – so participating in IAA MOBILITY is a core part of our DNA." Similarly, Dr. Sandra Wolf, CEO of Riese & Müller, noted the significance of including e-bikes and cargo bikes in the mobility narrative, emphasizing that their presence at the event affirmed their status on par with traditional automotive displays.

Satisfaction Rate and Future Outlook

The overall satisfaction reported by exhibitors at IAA MOBILITY 2025 was exceptionally high, with 96% rating their experience as excellent, very good, or good. This figure represents a notable increase in positive feedback and reaffirms the organizers' conceptual strategy for the event. Notably, a survey indicated that 83% of exhibitors would recommend future participation, an increase from 72% just a few years prior.

The 2025 event saw 750 exhibitors from 37 different countries showcasing over 350 world premieres and innovative products. International participation was also impressive, with vendors from countries including China, South Korea, and Italy making significant contributions to the event's diversity. Attendee demographics reflected this global engagement, with roughly 24% being international visitors.

Looking to the future, IAA MOBILITY has secured plans to remain in Munich until at least 2031, following a renewed partnership between the German Association of the Automotive Industry (VDA) and Messe München. This exciting development assures continued growth and evolution for the event, promising an even more dynamic showcase of mobility solutions in years to come.

As the countdown to the event begins, the excitement and expectations continue to build, making IAA MOBILITY 2027 a must-attend for anyone invested in the future of mobility.