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WeNatal Introduces Iron+ for Enhanced Iron Support

WeNatal, a pioneering brand in prenatal supplementation for both women and men, has announced the launch of Iron+, a specialized dietary supplement aiming to meet the increased iron demands at various life stages. This development comes as part of a growing trend towards personalized nutrition, acknowledging that nutritional needs can change due to factors like pregnancy, dietary practices, and individual health conditions.

Iron is a vital nutrient during pregnancy because a woman’s body requires more blood to support both the mother and the developing baby. Unfortunately, many women remain unaware of their iron levels until they experience symptoms of deficiency, which could lead to fatigue or further complications. Reports indicate that over 50% of women may experience low iron levels by the third trimester, and this number can reach up to 80% in certain populations. In light of these statistics, WeNatal's Iron+ aims to provide the necessary support to avoid exhaustion and nutritional gaps during this crucial phase.

What Makes Iron+ Unique?

Iron+ incorporates Ferrochel® iron bisglycinate, a chelated form of iron that has been clinically researched for its digestive tolerance. This formulation minimizes common side effects associated with traditional iron supplements, such as constipation and nausea. In addition to iron, it features PureWay-C® liposomal vitamin C, which enhances the absorption of iron. Each capsule contains 18 mg of Ferrochel® iron and 100 mg of PureWay-C, ensuring the body can effectively utilize this vital nutrient.

Funding from cutting-edge research has driven WeNatal to craft supplements that deliver essential nutrients without unnecessary fillers or additives. Iron+ is free from rice flour, maltodextrin, and silicon dioxide—components often found in supplements that may complicate digestion.

A Personalized Nutrient Solution

Ronit Menashe, the co-founder and CEO of WeNatal, emphasizes the importance of personalized nutrition in maintaining consistent iron intake, stating, "So many women are told they need more iron, then struggle to stay consistent because the experience can be very uncomfortable. We aimed to create an option that fits into real life and helps women and men during evolving nutritional stages."

Iron support is also relevant for various other groups, including athletes, blood donors, vegetarians, and those who may require additional iron identified through blood tests. Recognizing this diverse need, Iron+ is positioned as a flexible, standalone option that complements WeNatal’s existing offerings. For example, their Prenatal Protein+ product is intentionally designed without iron to preserve its taste and avoid absorption interference with calcium.

Availability and Recommendations

WeNatal recommends consulting with healthcare providers or nutritionists regarding the use of Iron+, particularly for those who are pregnant or have specific dietary restrictions. Iron+ is available for purchase at WeNatal.com, with options for one-time purchases at $34.95, or through a subscription service at a reduced price of $26.95.

As nutritional needs continue to evolve over time, WeNatal serves as an advocate for addressing these changes with the right nutrients, reinforcing a philosophy that health support should be tailored rather than generalized.

About WeNatal

Founded by Ronit Menashe and Vida Delrahim, WeNatal is dedicated to reshaping the prenatal supplement landscape by addressing the shared journey of fertility for both partners. The brand seeks to fill significant gaps in fertility and prenatal care with scientifically-backed systems that support couples from preconception through pregnancy and postpartum.