Mars, Incorporated Recognized Again in Fast Company's Brands That Matter List
Mars, Incorporated Recognized Again in Fast Company's Brands That Matter List
Mars, Incorporated has proudly announced its inclusion in the prestigious Fast Company's fourth annual Brands That Matter list, marking the second consecutive year it has achieved this honor. Known globally for its popular snack foods, pet products, and services, the company is recognized in the Family of Brands category, which highlights organizations that resonate deeply with communities and individuals.
This award isn't just about success; it's a testament to the emotional connections brands create and their cultural significance. Fast Company celebrates those brands that establish relevance and positively influence society.
Acknowledgment and Commitment
In a statement, Anton Vincent, President of Mars Wrigley North America and Global Ice Cream Division, expressed gratitude for the recognition. He acknowledged the hard work of the associates at Mars, whose passion and dedication are key to the company's mission. "We prioritize long-term decision-making that supports not just our business but also the communities we serve," he stated. This recognition reflects their ongoing commitment to shaping a better tomorrow through responsible business practices today.
Contributions to Society
Mars's inclusion in this distinguished list is supported by notable efforts in various community initiatives:
- - Washington County Food Access Improvement Fund: Mars has collaborated with local organizations to ensure families receive nutritious meals, particularly in Greenville, Mississippi, where BEN'S ORIGINAL™ has been a staple for over 45 years.
- - Veterinary Career Opportunities: The company has strengthened access to veterinary careers through partnerships with groups like the Diversify Veterinary Medicine Coalition and the National Association of Black Veterinarians, enhancing representation in the field.
- - Sustainable Practices for Farmers: Through the NUTRO™ brand's GREATER GROUND™ initiative, Mars supports farmers transitioning to healthier soil, proving its commitment to environmental sustainability.
- - Social Impact Initiatives: By sponsoring the Puppies for Parole program, Mars aids in rehabilitating prisoners while also finding homes for unadoptable pets. Additionally, their Take Your Cat to the Vet initiative offers free rides to pet owners needing help with transportation.
- - Innovative Pride Celebrations: Mars's SKITTLES® brand launched special packaging to celebrate LGBTQ+ stories, showcasing inclusivity through creativity.
The Awards' Framework
The Brands That Matter awards are evaluated based on several key criteria, including emotional resonance, cultural impact, originality, clarity, and timeliness. They are open to a broad range of companies, from multinational corporations to smaller local businesses.
The diversity of recognized brands showcases the wide-ranging approaches companies take to engage with their audience and effect change in society.
Conclusion
Mars, Incorporated's commitment to producing beloved snacks and services, along with its dedication to community engagement and social responsibility, exemplifies what it means to be a brand that truly matters. As Mars continues to influence the markets it operates in, this latest accolade serves as an important reminder of the power of branding as a tool for cultural impact and societal good. For further insights and updates about Mars and its initiatives, visit Mars.com and follow them on their social media platforms.
Topics Consumer Products & Retail）
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