#Japan #Tokyo #Asahi Super Dry #Seven-Eleven #Ichiro

Asahi Super Dry by Ichiro - A Tribute Can

On July 25, 2023, a special edition can of Asahi Super Dry will hit Seven-Eleven stores throughout Japan. This limited release commemorates Ichiro Suzuki, the first Japanese player inducted into the Major League Baseball Hall of Fame. The design encapsulates his historic achievement, inviting fans to raise a glass and toast to his legendary career.

Pricing and Availability

The Ichiro Hall of Fame Design Can will be available in two sizes:

• - 350ml at ¥216 (tax included: ¥237.60)
• - 500ml at ¥283 (tax included: ¥311.30)

Beginning on July 25, this unique can will be launched in phases across the nation, celebrating the richness of Ichiro's journey in baseball.

Characteristics of Asahi Super Dry

Since its debut in 1987, Asahi Super Dry has perfected the craft of brewing a crisp and refreshing beer. Known for its clean taste and robust body, this beer harmoniously balances hops to create a drink with a delightful flavor profile. It pairs well with various cuisines and has continually evolved over the decades, securing a vast following of loyal consumers.

Ichiro's Journey with Seven-Eleven

In 2023, on the occasion of Seven-Eleven Japan's 50th anniversary, Ichiro was appointed as the 50th Anniversary Ambassador. Both he and the convenience store chain share a unique connection, as they were both established in the same year, 1973. This shared history reflects a commitment to excellence and ongoing challenges, aligning closely with Seven-Eleven’s own narrative.

Media Collaborations

The partnership between Seven-Eleven and Ichiro extends beyond commemorative cans. They collaborated on web videos and TV commercials promoting the chain's visions for health, community, environment, and human resources. These projects emphasize the symbolic role Ichiro plays in inspiring these initiatives.

In early 2025, Ichiro will also feature in commercials highlighting Asahi Super Dry, wherein he shares a message encouraging individuals to pursue their dreams without fear, making this campaign particularly resonant.

A Joint Endeavor to Celebrate Ichiro

This commemorative project emerged from a collaboration between Asahi Beer and Seven-Eleven Japan. Ichiro's induction into the Hall of Fame is a momentous occasion in baseball history, representing the apex of achievement for players who have dedicated their lives to the sport. Ichiro's tenacity, skill, and embodiment of hard work are qualities that resonate with both companies, and they wanted to mark this milestone with a special product that fans can appreciate.

The can's design features striking images of Ichiro in action, capturing his defensive and offensive prowess. Each can is meant to evoke a sense of joy and honor, offering fans a tangible way to celebrate his accomplishments.

Final Thoughts from the Executives

In reflecting on Ichiro's remarkable Hall of Fame achievement, Seven-Eleven sees the creation of the limited edition can as more than a product; it represents a celebration of shared victories and the heritage of baseball in Japan. The collaboration is a source of pride for both organizations, and they are eager for fans to join in a celebratory toast with this unique offering.

Grab yours at a Seven-Eleven store and join the celebration!

Note: Prices may vary by location, and availability is subject to change depending on stock and regional regulations. Please check the official Seven-Eleven website for further details.