#Japan #Shibuya #PRIZMA #Koole Inc #Survey Release

Introduction

Koole Inc. has recently made headlines for its impressive collaboration with PRIZMA, a leading firm specializing in comprehensive public relations services based in Shibuya, Tokyo. As a company that offers robust support in AI strategic planning, implementation, operation, human resource development, and business commercialization, Koole faced challenges in enhancing its branding and generating leads in the competitive AI sector. Through the implementation of PRIZMA's innovative "Survey Release" service, the company has achieved remarkable success in bolstering its brand identity and acquiring significant customer inquiries.

The Challenge of Enhancing Branding

Historically, Koole had focused on conventional offline advertising methods, such as utilizing billboards at Shibuya's famous scramble crossing and participating in exhibitions. However, the company recognized the need to shift towards a more sustainable strategy that would foster long-term trust and deliver persuasive messaging.

After evaluating various options, including social media and webinars, Koole discovered that it lacked foundational corporate assets to effectively enhance its branding efforts. The decision to prioritize gathering proprietary data through PRIZMA's Survey Release was a turning point for the company.

The Impact of Implementing Survey Release

Implementing the Survey Release service allowed Koole to visualize its activities and market trends in the AI sector using objective data. By doing so, they successfully created a range of materials usable across different aspects of their business, including sales, client proposals, and media outreach. Some of the key outcomes from this collaboration over the past year include:

• - A total of approximately 1,000 customer inquiries generated
• - Utilization of survey data in sales materials and secondarily for business development
• - Creation of persuasive sales pitches backed by factual data regarding shadow AI and generative AI usage
• - Enhanced media exposure and industry recognition, elevating brand credibility

By leveraging these outcomes, Koole has not only improved its external communication in the AI sector but has also increased the speed and accuracy of decision-making in its sales and business strategies.

PRIZMA: A Partner in Progress

Founded with the intent to reshape the public relations landscape, PRIZMA provides a holistic suite of services that range from research and planning to public relations. With a foundation built on research and planning capabilities, content creation, and media relations, PRIZMA stands out as a unique PR agency, committed to generating innovative promotional strategies as a dedicated partner for its clients.

Key Services Offered by PRIZMA

1. Brand Consulting: Providing expert insights and strategies tailored to enhance brand presence.
2. Content Marketing: Crafting exceptional content that resonates with target audiences, fostering engagement and connection.
3. Online Audience Development: Assisting businesses in effectively attracting customers through digital channels.
4. PR Representation: Offering comprehensive PR support to elevate brand visibility in key media outlets.

Survey Release: Driving Public Relations Forward

Among PRIZMA's standout offerings is the "Survey Release," which enables clients to distribute their unique research findings to major media outlets effectively. This service has resulted in an average of over 50 media placements for each project, significantly enhancing visibility and credibility. The combination of research-backed narratives with strategic media placement positions PRIZMA at the forefront of modern PR agencies.

Conclusion

Koole Inc.'s journey with PRIZMA exemplifies how leveraging innovative PR strategies can yield substantial business results. Their collaboration not only facilitated branding enhancement and lead generation but also highlighted the importance of data-driven insights in shaping business decisions. With PRIZMA's support, Koole is well-positioned to navigate the dynamic AI landscape and foster ongoing growth and success. For detailed insights on their implementation, you can find more information in the interview article linked above.