New Collaboration in Mobility Advertising
Ohpner Inc., based in Shibuya, Tokyo, is excited to announce its partnership with Meaning & Impulse, a creative agency located in Minato, Tokyo. This collaboration aims to strengthen Ohpner's mobility advertising efforts, particularly in creative design and implementation.
About the Partnership
The collaboration will significantly enhance Ohpner’s creative capabilities in mobility advertising, which includes services related to vehicle wrapping design and audio content planning. Meaning & Impulse will serve as the creative partner for mobility advertising, specifically for advertising trucks (ad trucks) that are essential to Ohpner's services. Together, they intend to focus on strategic areas:
- - Development of creative concepts for mobility advertising
- - Planning and direction of vehicle wrapping designs
- - Conceptualization of audio expressions, including voice narration and copywriting
- - Integrated creative design aimed at enhancing visibility and memorability in urban environments
With Ohpner's expertise in operational management and media design for mobility advertising and the creative prowess of Meaning & Impulse, they are poised to deliver higher-value experiences through their advertising.
About Meaning & Impulse
Meaning & Impulse is a creative boutique established by professionals with a background in major advertising agencies. The team consists of experienced business producers, creative directors, commercial planners, and media planners who work collaboratively to create engaging advertisements in various formats. They have experience in developing TV commercials, web commercials, outdoor advertisements, and social media campaigns, whether individually or as part of an integrated strategy.
About Ohpner Inc.
Ohpner is dedicated to supporting business growth for its clients through offline advertising and marketing consulting. The company offers a total marketing solution that encompasses media selection for mobility advertising (formerly known as ad trucks), taxi advertising, traffic advertising, and other out-of-home (OOH) media. They provide a comprehensive service that includes creative production, ad distribution, and performance measurement.
With this new venture, both Ohpner and Meaning & Impulse are set to redefine the landscape of mobility advertising, creating more impactful and memorable campaigns for their clients and audiences alike. This partnership not only enhances the creative output of both teams but also aims to advance the overall effectiveness of mobility advertising as a marketing tool.