Century 21 and Luxury Home Marketing Collaborate on 2025 Market Insights

Overview of the 2025 Luxury Market Report

In February 2026, Century 21 Real Estate LLC, known for its leadership in the global real estate sector, partnered with The Institute for Luxury Home Marketing to unveil the findings of the 2025 Luxury Market Report. This comprehensive analysis offers insights into the evolution of the North American luxury real estate market over the past year, detailing significant patterns and consumer behaviors that shaped the industry.

Key Trends Observed in 2025

The report emphasizes how the luxury real estate market adapted in response to changing consumer dynamics and economic factors. By the end of 2025, the market witnessed a more balanced and accessible landscape. Notable trends include a significant increase in inventory, a shift toward attainable luxury, and an increased demand for single-family homes.

1. Expanded Luxury Inventory
Throughout 2025, luxury inventory levels rose, enhancing buyers' options. The first quarter saw a remarkable increase of over 26% year-on-year in available luxury properties, with the second quarter reflecting an even more notable increase of nearly 30% YoY. This surge in inventory can be attributed to a combination of early-year volatility and ongoing market recovery, resulting in competitive and diverse offerings.

2. Attainability of Luxury Properties
One of the report's most intriguing revelations is the national median threshold for luxury homes, set at approximately $900,000 for single-family residences and approximately $700,000 for attached properties. This data dispels the notion that luxury homes are exclusive to the ultra-rich, showcasing an emerging market trend toward more attainable luxury options.

3. Pricing Stability in the Luxury Segment
The report noted that homes sold throughout 2025 achieved around 98% of their list price, typically after being on the market for approximately 30 to 31 days. This trend indicates a growing stability in the luxury sector, characterized by steady prices and balanced transaction volumes.

4. Preference for Single-Family Homes
The statistics from the second and third quarters illustrated a clear consumer preference for single-family luxury homes, with sales increasing by 2.6% and 7.5% year-on-year, respectively. In contrast, sales of attached homes experienced a decrease of 8.1% YoY followed by a modest growth of 0.5% YoY, highlighting a trend favoring larger living spaces and a desire for greater privacy as buyers re-evaluated their living situations post-pandemic.

Insights from Leadership

Tori Keichinger, Vice President and Head of Marketing at Century 21, emphasized that the data reflects the rising phenomenon of "attainable luxury". This understanding of luxury is crucial for agents to cater to consumers' changing expectations. The insights derived from this report also serve to prepare agents for assisting clients in navigating their initial luxury transactions.

Mike Miedler, President and CEO of Century 21, pointed out that luxury means different things in different markets. The findings underscore their commitment to accessibility and a consumer-driven approach, tailoring their strategies to the evolving landscape of luxury real estate across diverse locations.

Future Analysis and Industry Relevance

With a network of over 3,600 luxury specialists operating from over 900 Century 21 Fine Homes & Estates® offices, this detailed analysis provides an extensive and data-rich perspective on the luxury market. The collaboration with The Institute for Luxury Home Marketing has enabled Century 21 to better understand current market dynamics and consumer preferences, shaping the way forward in the upcoming years.

Conclusion

The 2025 Century 21 Luxury Market Report offers crucial insights for industry stakeholders, highlighting key trends that will influence the luxury real estate market in the foreseeable future. By understanding these shifts, agents and consumers alike can navigate the complex luxury landscape with greater clarity and foresight.

To access the complete report and learn more about the luxury market, visit Century 21's blog.