#Japan #Tokyo #toothbrush #Ecostore #Mouthwash

Ecostore Launches New Oral Care Products

Ecostore, a natural daily care brand from New Zealand established in Japan, proudly announces a remarkable milestone: the total sales of its oral care products have surpassed one million units. The brand's latest offerings include two types of mouthwash and an array of five stylish toothbrushes designed to cater to diverse consumer needs.

New Products Overview

Mouthwash: Natural Mint

The Natural Mint Mouthwash aims to freshen breath and promote oral hygiene effectively. Available in a 450ml bottle, it can be enjoyed both at home and on the go thanks to its convenient stick form, which comes in packs of four (12ml each). Notably, this formula is crafted from 99% natural ingredients and is free from alcohol, synthetic sweeteners, artificial fragrances, colors, fluoride, parabens, SLS, and triclosan, ensuring a gentle but effective cleaning sensation without irritation.

The Natural Mint Mouthwash features a refreshing blend of herbal ingredients that provide not only fresh breath but also make it suitable for post-meal or pre-appointment freshness. This product is particularly significant for those who often avoid oral care due to discomfort from traditional mouthwashes. The unique formulation with Kanuka Oil and Magnolia Bark Extract helps maintain oral freshness and supports a healthy oral environment, ensuring a pleasant brushing experience.

Product details:

• - Volume: 450ml,
• - Price: 1,870 yen (tax included)
• - Stick Pack: 12ml x 4, priced at 385 yen (tax included)

Toothbrushes

Ecostore is also adding a new range of toothbrushes, available in five eco-friendly colors inspired by New Zealand's nature: Starry Night, Kauri, Silver Fern, Lake Tekapo, and Sheep Wool. The toothbrushes boast a unique twin-bristle technology that effectively removes plaque while being gentle on gums. Moreover, approximately 20% of the material used in these toothbrushes is derived from non-food-grade rice, reducing both waste and CO2 emissions in the production phase. This initiative also underscores Ecostore’s commitment to environmental sustainability, making the toothbrushes a responsible choice for eco-conscious consumers.

Toothbrush Features:

• - Twin bristle design for effective cleaning
• - 20% non-food-grade rice material to minimize environmental impact
• - Available colors reflect the serene beauty of New Zealand

The Journey of Ecostore in Japan

Launched in Japan in March 2020, Ecostore's oral care series has steadily gained popularity among consumers. Their top-selling Toothpaste (Whitening) continues to lead sales charts, making it a favorite for a natural approach to oral hygiene. Ecostore’s success is attributed to their philosophy: “What’s good for the planet is good for our health.” Each product is meticulously developed with natural ingredients while ensuring usability and design align with eco-friendly practices.

Expert Recommendation

Dr. Satoko Ishii, a leading dentist at the White White Dental Clinic, emphasizes that oral care extends beyond brushing teeth to include rinsing the mouth with mouthwash regularly. She highlights that picking a mouthwash that suits your taste can significantly enhance daily hygiene routines.

Upcoming Availability

Both the mouthwash and toothbrushes were set to launch on August 25, 2023, at selected retailers, including Atre Ebisu and Loft. Further distribution expanded on September 1 to stores like Cosme Kitchen, Biople, and various supermarkets and drugstores.

Conclusion

Ecostore continues to lead the way in the natural oral care market, celebrating its success and commitment to environmental responsibility with the launch of its new oral care products. For a fresh and eco-friendly oral hygiene routine, Ecostore offers stylish, effective, and safe products that reflect a brand ethos focused on health and sustainability. Explore more about Ecostore and their innovative approaches by visiting their official website or follow them on Instagram and Twitter.