My Better Batch Flourishes with 400% Growth, Expanding into Major Retail Chains
My Better Batch Flourishes with 400% Growth, Expanding into Major Retail Chains
In an impressive display of growth, My Better Batch, a premium cookie mix that offers a homemade quality, has achieved over 400% year-over-year growth since its inception. Founded by the resourceful entrepreneur Lindsay Hancock, this women-owned brand has managed to disrupt a market dominated by long-standing legacy brands through innovative, clean ingredient offerings. The product is now available in some of the largest retail chains in America, including Kroger, Albertsons, H-E-B, and Hy-Vee, among others.
A Vision of Homemade Goodness
Lindsay Hancock left her corporate job to pursue a dream—creating a cookie mix that enables busy families to enjoy the wholesome taste of homemade cookies made with simple ingredients. Understanding a gap in the baking aisle, she launched My Better Batch in 2024. With a core belief that families deserve delicious treats made without artificial components, the brand focuses on non-GMO, thoughtfully sourced ingredients.
My Better Batch cookie mixes require only butter and an egg to create cookies that are warm, delicious, and ready in under 15 minutes. The company currently offers four flavors: Chocolate Chunk, Double Chocolate Chip, Classic Sugar, and Celebration, ensuring there’s something to satisfy every palate. According to Lindsay, “The result is so good, no one will ever know it came from a box.”
Remarkable Milestones
In the first quarter of 2026 alone, My Better Batch successfully secured over 3,000 new points of distribution, with projections indicating an increase to 6,000 by the end of the month. Besides entering major retailers, it has built a strong presence in specialty food markets such as Target, Thrive Market, and The Fresh Market. Achieving this growth without external funding—relying solely on a friends-and-family investment—underscores the value and strong consumer interest in the brand’s offerings.
In addition to impressive retail growth, Lindsay Hancock's innovative spirit has not gone unnoticed. She was distinguished as one of Inc. Magazine's 2026 Female Founders 500, a significant accolade celebrating remarkable women leaders across various sectors. With over 20 years of experience in the consumer packaged goods industry, her journey resonates with many aspiring entrepreneurs, particularly those in the food and beverage sector.
Community and Media Recognition
My Better Batch has gained favorable reviews and recognition from esteemed outlets, including Forbes, Good Housekeeping, Entrepreneur, and Parade. These endorsements have played a crucial role in establishing brand credibility and encouraging consumers to give the product a try. Word-of-mouth marketing has further fueled the buzz, as loyal customers share their positive experiences, helping to build a dedicated community around the brand.
As the company continues to expand its reach, Lindsay emphasizes the importance of maintaining high-quality products. “We aim to grow brand awareness while carving out a premium slot on retail shelves, which our recognition by top media outlets only strengthens,” she shared.
Future Aspirations
Moving forward, My Better Batch plans to introduce more flavors and expand its footprint into additional retail markets further afield. The brand's commitment to creating delicious homemade-quality cookies with clean ingredients positions it as a viable alternative in a competitive market. Each product retails at approximately $6.99 to $7.99, ensuring affordability for families looking to indulge in homemade-style treats without extensive preparation time.
In conclusion, My Better Batch exemplifies the ideals of innovation, entrepreneurship, and dedication to quality. With successful retail partnerships and a loyal consumer base, the future looks bright for Lindsay Hancock and her beloved cookie mix brand.
For more information, find My Better Batch at www.mybetterbatch.com and follow along on their Instagram, TikTok, and YouTube at @mybetterbatch.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.