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Halmek Omise Fujisaki Store Expansion

The Halmek Omise Fujisaki Store is excited to announce its expansion, set to take place on April 17. Due to the overwhelming response from customers, the store will be relocating to the fifth floor of Fujisaki's main building and increasing its space by 1.5 times, from 20 tsubo (approximately 66 square meters) to around 30 tsubo (approximately 99 square meters). This enhancement will allow for a more spacious and comfortable shopping experience, showcasing a wider range of exclusive merchandise geared toward women aged 50 and above.

Commitment to the Halmek Generation

Halmek, recognized as the number one selling women's magazine, primarily serves as a platform for female empowerment, providing valuable resources, fashion advice, and lifestyle tips. The store offers a unique selection of clothing, cosmetics, and innerwear specifically designed for mature women, combining functionality with style. Following its success since its opening, Halmek Omise aims to continue fostering an inclusive environment where customers can enjoy in-person shopping experiences, browse products, and immerse themselves in the Halmek world.

A Diverse Range of Products

Readers of Halmek magazine benefit from its accompanying catalogs, including 'Halmek Oshare' and 'Halmek Kenko to Kurashi.' At Halmek Omise, customers can purchase original fashion items, beauty products, and various essentials tailored to their needs. The year 2024 has already brought accolades, with the store recognized by department store buyers nationwide, receiving the Newcomer Award in the ladies' category.

Fashion Picks

Understanding the changing body shapes of women as they age, Halmek focuses on creating clothes that enhance beauty and fit. Regular size assessments ensure better-fitting garments, while a range of accessories like bags and small items can also be found in the store.

Comfortable Innerwear

With age, women's skin loses moisture, impacting comfort, especially with traditional undergarments. Halmek's innerwear is thoughtfully designed for comfort, minimizing pressure and discomfort, perfect for women over 50.

Skincare and Cosmetics

Addressing the needs of mature skin, Halmek's original cosmetic line emphasizes hydration and utilizes gentle ingredients to enhance beauty routines. These products are tailored for the lifestyle and preferences of women over 50.

Footwear for Longevity

As we enter a ‘100-year life’ era, it’s vital to prioritize foot health. Halmek collaborates with physiotherapists to create shoes that support correct and comfortable walking. Customers can also participate in foot assessments to find the perfect fit.

Grand Reopening Promotions

As part of the reopening celebration at Halmek Omise Fujisaki, the first 100 customers will receive a complimentary trial size of Halmek's popular MSM cream. This product has received rave reviews for its effectiveness when applied to sore joints, promoting relaxation and ease of movement.

Top Selling Products

1. ZU-BON Pull-On Straight Pants - Priced at 7,990 yen, these pants feature a flexible waistband designed for easy wear. Customers adore the flattering fit and sleek profile achieved through innovative material and design.
2. Pelvic Floor Support Shorts - Retailing for 2,981 yen, these shorts, developed with urologists, have sold approximately 600,000 units. They're designed to support pelvic floor muscles, ensuring comfort and confidence.
3. Halmek MSM Cream - At 7,150 yen, this cream is known for its soothing properties. Its easy application and gentle herbal scent have made it a bestseller for over a decade.
4. Halmek Shoes - The commitment to comfortable and functional footwear has led to over 55,000 pairs sold, allowing customers to walk with ease and style.

Insights from the Business Leader

Halmek Omise is dedicated to enhancing the lives of its customers by providing an avenue for them to try on and experience products firsthand, going beyond what catalogs can showcase. The store has seen remarkable success in the 12 prefectures it operates in, and the move to the Fujisaki main building is a testament to the positive feedback and support from customers. As Halmek continues to expand its offerings and reach, it strives to create a community-focused experience that resonates with its clientele.

Store Details

• - Store Name: Halmek Omise Fujisaki Store
• - Location: 5th Floor, Fujisaki Main Building, 3-2-17 Ichibancho, Aoba-ku, Sendai, Miyagi, Japan
• - Contact Number: 0120-15-8220
• - Website: Halmek Store

The Halmek Group continues to thrive in its mission to empower women aged 50 and above, providing a wealth of information on health, fashion, cooking, and finances, ensuring that every customer can embrace a vibrant and fulfilling life.