#Japan #TikTok #Shibuya #Ponta #Loyalty Marketing

Enhancing TikTok Advertising with Ponta Data

TikTok for Business, in collaboration with Loyalty Marketing Co., has initiated a groundbreaking service utilizing Ponta data to refine advertising on the TikTok platform. This initiative, which commenced on September 17, 2025, aims to enhance targeting and analysis capabilities for marketers using TikTok ads.

Extensive Background on TikTok Utilization

With over one billion monthly users globally, TikTok has rapidly gained traction across various demographics, making it a premier platform for digital advertising. Companies are increasingly recognizing the potential of TikTok advertising not only for its high engagement rates but also as a powerful tool for influencing consumer behavior. The new service leverages detailed consumer insights derived from Ponta, a common points service operated by Loyalty Marketing.

Key Features of the Service

The new offering enables advertisers to incorporate a wealth of data into their TikTok advertising strategies. Here are key features:

• - Diverse Targeting Based on Fact Data: Advertisers can utilize demographic insights, user interests, behavioral data from TikTok, and most importantly, purchase data from Ponta. These diverse datasets allow for targeted ad delivery that is finely tuned to consumer preferences, enhancing the efficiency of outreach efforts.

• - Visualization of Purchase Effectiveness: One of the significant advantages of this service is its ability to measure the impact of TikTok ads on actual purchases in brick-and-mortar stores. This is achieved by comparing purchase behavior before and after ad campaigns within targeted segments, providing a clearer picture of how effective the advertisements are in driving sales.

• - Brand Lift and Purchase Motivation Assessment: The service offers robust mechanisms to evaluate advertising effectiveness through brand lift studies and purchase reason surveys. By analyzing responses from Ponta members, marketers can gauge shifts in consumer attitudes towards their products after ad exposure, revealing the true impact of their advertising efforts.

Cost-effective Engagement Until December 2025

From now until December 2025, TikTok for Business will cover the costs associated with utilizing Ponta data for companies that meet certain advertising spend thresholds. This initiative enables advertisers to take full advantage of targeting and analytical services without additional costs, further incentivizing engagement with the platform.

As companies navigate the complex realm of digital advertising, the collaboration between TikTok for Business and Loyalty Marketing represents a significant step forward. By integrating comprehensive data insights with TikTok's extensive reach, businesses can refine their advertising strategies, foster deeper engagement with consumers, and ultimately drive more traffic and sales to their physical locations.

Conclusion

This new collaboration marks a pivotal moment for businesses looking to optimize their advertising on social media. By harnessing Ponta data, TikTok for Business empowers advertisers to perform targeted marketing with unprecedented precision, enabling them to track and analyze the effectiveness of their campaigns accurately. For businesses interested in leveraging these capabilities, they can get in touch with the dedicated team at Loyalty Marketing for more information on how to get started.

For inquiries related to utilizing this service, interested parties can contact:
Loyalty Marketing Co., Data Business Promotion Department
Email: [email protected]

TikTok for Business continues to provide advertising solutions that span various objectives, from brand awareness to securing customers, thus reimagining the landscape of digital marketing. As TikTok remains a vibrant hub of entertainment and engagement, this partnership delivers critical insights for brands looking to make a significant impact.