#Japan #Chuo #M'DREA #LUISA #Amethyst Veil

Introduction to M’DREA’s Newest Offering

M’DREA, an exceptional lingerie brand known for its dedication to glamorous sizes up to N cup, has launched its limited edition color, ‘Amethyst Veil’ from the popular LUISA collection. The brand, operated by SOIREVE Co., Ltd. based in Chuo, Tokyo, has established a solid reputation for providing broader size options while focusing on comfort and aesthetics.

The ‘Amethyst Veil’ is an exquisite blend of soft champagne tones layered with lavender lace, designed to enhance transparency and strength within one's appearance. The new color will be available for pre-order starting October 12, 2025, and normal sales will commence on October 20, 2025. The anticipated dispatch will start from October 21, 2025 onward.

Features of the ‘Amethyst Veil’ Collection

The ‘Amethyst Veil’ bralette is crafted from a delicate champagne satin base adorned with a hint of blue in the lavender lace, creating a refined and sophisticated appearance. As light interacts with the fabric, it highlights the skin's radiance. The subtle lavender undertones project a sense of poise, perfect for those who favor a luxurious appeal in their lingerie collection.

The name ‘Amethyst Veil’ encapsulates the essence of wrapping the wearer’s skin softly while igniting a quiet confidence within.

The LUISA Series: A Testament to Comfort and Elegance

The LUISA series is a flagship product of M'DREA, embodying the brand’s ethos focused on the intricacies of designing for glamorous figures. It aims for an unparalleled fit that makes you feel lighter instantly. With meticulous design that accounts for each millimeter, the series promises ultimate comfort, beautiful silhouettes, and a seamless look even when undressed.

M'DREA believes in not merely creating underwear, but crafting pieces that evoke a sense of love for one’s body. Each bra is designed to inspire daily confidence and positivity.

The Design Philosophy of LUISA: Uniquely Comfortable

M’DREA’s innovative design methods focus on achieving both support and comfort through several details, ensuring that each piece enhances your natural beauty. Key features include:

• - High Bust Point: The cups are strategically designed to uplift and maintain a natural volume, preventing the bust from blending into the waist, thus enhancing overall body silhouette.
• - Supportive Side Design: Firmly holding the bust in a way that prevents sideways flow and maintains a flattering shape, especially for those with curvier figures.
• - Gentle Side Bones: Constructed with soft materials that adapt to body movements, they offer extended comfort even during long wear.
• - Adjustable L-Shaped Wires: These wires are tailored in length and stiffness for each size, ensuring they do not compress yet provide necessary support.
• - Smooth U-Back Design: Maintains a seamless look at the back, preventing any lines or discomfort often associated with bra wear.
• - Compact Side Design: The unique structure ensures a sleek fit along the sides, enhancing the waistline while preventing bulkiness under clothing.

Pricing and Availability

The delicate ‘Amethyst Veil’ will be available in various forms, including wireless bras (F65 to N85), normal and thong-style panties, and slips, all crafted with precision in domestic factories. The pricing is as follows:

• - Bra: ¥32,500 - ¥35,500
• - Panties: ¥15,400
• - Slip: ¥44,000

Manufacturing Quality and Brand Philosophy

Every M'DREA product is crafted with care by skilled artisans who prioritize the intricate details of their creations. The brand adheres to the principles of functionality, durability, and maintenance, ensuring that these pieces not only fit beautifully but stand the test of time.

M’DREA stands by its promise of “transforming lives through lingerie” by ensuring that the garments do more than just fit; they promote a natural balance and sustained beauty after wear. The brand emphasizes individuality, providing comfort and aesthetic appeal across a broad range of sizes.

Founder’s Words

M'DREA’s founder, Madoka Fūjin, expresses a desire for her lingerie to empower women by embracing their natural beauty rather than merely masking it. The ‘Amethyst Veil’ represents a significant step toward setting a novel standard in the lingerie industry, aiming to invite every woman to experience a moment of self-appreciation every day.

Connecting practicality with elegance, M’DREA encourages all women to take a moment for themselves amidst hectic daily lives, emerging with the confidence and strength that accompanies beautiful lingerie.