Actress Koyuki Becomes the Ambassador for GINZA XIAOMA in a New Luxury Era

Actress Koyuki Appointed as Ambassador for GINZA XIAOMA

XIAO MA Holdings and ASU BRAND Corporation announced that renowned actress Koyuki will serve as the ambassador for their luxury boutique, GINZA XIAOMA, which specializes in the purchase, sale, and rental of Hermes products. The collaboration signifies a new chapter for the brand, with Koyuki's elegance and strength aligning perfectly with their vision.

Starting from June 13, 2025, audiences in the Kanto region can enjoy two new TV commercials featuring Koyuki: the 'Brand Story' and 'Ginza Flagship Store' spots, each running for 15 seconds. These ads are designed to encapsulate the experience of luxury shopping at GINZA XIAOMA, immersing viewers in a refined environment filled with exquisite products.

As a boutique focused solely on Hermes, GINZA XIAOMA offers a personalized shopping experience. With over 30 years of expertise in assessing Hermes products, the staff is dedicated to providing tailored consultations that meet the unique desires of each customer. This commitment ensures that clients receive selections that resonate personally with them, enhancing their luxury shopping experience.

The boutique prides itself on its competitive buying prices, reflecting global demand through an extensive network of customers spanning more than 50 countries. This global reach allows GINZA XIAOMA to offer high-value quotes, ensuring that customers have access to the most competitive rates available in the market.

Furthermore, a key mission of GINZA XIAOMA is to empower women. The brand aims to inspire confidence, encouraging women to embrace their individuality. GINZA XIAOMA remains dedicated to supporting women as they navigate their personal journeys, helping foster a narrative of self-expression and empowerment through unique luxury experiences.

Koyuki's selection as the brand ambassador was a strategic move to enhance GINZA XIAOMA's image, resonating with their target audience. Her multifaceted talents and sophisticated persona reflect the ideal representation of the brand, as they also empower women to shine fabulously in their lives.

The new TV commercials will feature Koyuki exploring the boutique's luxurious ambiance. In the 'Brand Story' commercial, she delicately interacts with a beautiful bag, an experience that prompts a warm smile, accompanied by the narration, 'This choice reflects me.' In the 'Ginza Flagship Store' commercial, she selects a bag that awakens her senses, emphasizing the importance of quality and experience over mere ownership. The powerful messages conveyed in these commercials aim to connect deeply with viewers, telling stories of individuality and authenticity.

About GINZA XIAOMA

GINZA XIAOMA operates as an Hermes authority, specializing in the buying, consignment, and purchasing of luxury goods. Based in Tokyo's upscale Ginza district, the brand is mission-driven, dedicated to creating a new cycle in the luxury market. Their philosophy, 'imagining the brilliance of your life,' emphasizes not just the possession of luxury items but the experience that comes with them.

With international ambitions, GINZA XIAOMA is set to expand further, including a new store opening in Osaka in June 2025. The vision of ASU BRAND Corporation and XIAO MA Holdings centers around the principle of value circulation, fostering innovative services that enhance both customer experience and asset value.

Stay tuned as GINZA XIAOMA and Koyuki embark on this exciting journey together, revolutionizing luxury shopping experiences and making meaningful contributions to women's empowerment and self-expression.