#Japan #Sustainable Development #Chiba #Phnom Toi #Nature Workshop

Unveiling the Beauty of Nature through Product Development Workshops

On July 18, 2026, a unique workshop will be conducted in Chiba Prefecture, Japan, aimed at nurturing the connection between urban life and nature through sustainable practices. Hosted by Phnom Toi, a lifestyle brand dedicated to enhancing the value of forest and satoyama resources, and the Moribito organization, the event promises an immersive experience centered around aroma distillation and the crafting of refreshing kakigori (shaved ice) using pristine local water.

Workshop Overview

The workshop is part of a series of events titled “Satoyama Nature Positive Practical Course” and serves as the fourth fieldwork session. Participants will not only gain valuable knowledge but also practical skills applicable for future endeavors in product development.

Who Should Attend?
This workshop is perfect for:

• - Those eager to experience the essence of satoyama through aroma and food
• - Individuals exploring ways to bridge urban and rural communities
• - Creatives looking to translate their passions into tangible products
• - Entrepreneurs interested in product development and sales utilizing local resources
• - Businesspersons searching for innovative ideas for new ventures

Schedule for the Day

The program spans from 10:00 AM to 3:30 PM and includes hands-on activities and expert-led discussions. Here’s how the day will unfold:

• - 10:00 AM - 10:15 AM: Arrival and Opening
• - 10:15 AM - 12:30 PM: Aroma Session

Participants will engage in distilling various substances sourced from local forests to create aromatic waters. Led by Eri Yoshinari, the representative of Phnom Toi, this segment explores how products that capture the scent of forests can increase community involvement and awareness.

• - 12:30 PM - 2:30 PM: Food Session

After enjoying a meal crafted from local ingredients, participants will gather to create their version of ‘satoyama kakigori’ using seasonal fruits and the pure water from Kumano, a renowned source. This part of the workshop will be enlightened by insights from Kanichi Saito, a former president of Tagayasu Club, who will discuss strategies for building a loyal audience while practicing organic farming.

• - 2:30 PM - 3:30 PM: Group Work

Participants will collaborate under the guidance of Michiko Chiba of Moribito to brainstorm how to effectively present the treasures of Kumano’s clear waters. Each individual will receive feedback on their ideas from Eri Yoshinari to refine their concepts.

Learning Outcomes

This program is designed to not only impart knowledge but also facilitate the application of that knowledge in real-world contexts. Participants will leave with a strong understanding of how to balance conservation efforts with innovation, ensuring the seamless preservation of cultural and environmental heritage.

Field of Kumano

The event will take place at Kumano no Shimizu, a designated top 100 source of clear water in Japan, known for its biodiversity. The Moribito organization is dedicated to sustainable forest management, combating the challenges of abandoned satoyama areas, and promoting the coexistence of humans and nature. This initiative transcends environmental conservation; it is a call for hands-on participation to turn local community challenges into new societal values.

Meet the Experts

The workshop features talks from experts with deep insights into forest management, product development, and sustainable practices, ensuring that participants receive the best possible guidance and education.

Practical Details

• - Date & Time: July 18, 2026, from 10:00 AM to 3:30 PM (rescheduled for July 25 in case of inclement weather)
• - Location: Kumano no Shimizu Field, Chiba
• - Gathering Points: JR Sobu Line Mobara Station or Kumano no Shimizu Parking Lot
• - Capacity: Limited to 15-20 participants
• - Fee: 27,500 Yen (including lunch, guide fees, materials, insurance, and venue usage)
• - Application Deadline: July 8, 2026
• - What to Bring: Comfortable attire, rubber boots or waterproof shoes, rain gear, insect repellent, towels, and writing materials.

Participants’ testimonials from previous sessions reflect the enriching experience filled with interactive learning, specialized networking, and personal growth.

Join us in rediscovering the connection between our products and nature while boosting local economies and exploring sustainable practices that benefit both society and the environment.