#Sustainability #Abu Dhabi #United Arab Emirates #Miral

Miral Launches Comprehensive Sustainability Strategy

Miral, a prominent developer of immersive experiences and attractions in Abu Dhabi, recently introduced a bold
Sustainability Strategy designed to redefine leisure, entertainment, and tourism in the region. By setting ambitious goals for 2030, the initiative positions Miral as a leader in sustainable practices, ensuring a vibrant and responsible future for the UAE's growing tourism sector.

This strategy is not just a corporate initiative; it reflects a commitment deeply rooted in Miral's legacy of responsible entertainment. As the company continues to build memorable destinations, this new approach aims to enhance environmental stewardship, promote social equity, and sustain business growth. Mohamed Abdalla Al Zaabi, Group CEO at Miral, emphasized the intention behind the initiative: "Putting sustainability at the core of everything we do is a major milestone. This strategy will guide our evolution, ensuring responsible growth while delivering lasting value for our stakeholders and the community."

Key Objectives and Pillars

Miral's Sustainability Strategy is sculpted around key objectives, encompassing:
1. The creation of the most sustainable leisure, entertainment, and tourism (LET) experiences in the region.
2. The implementation of sustainable practices in operating LET experiences.
3. Positioning their destinations as benchmarks for sustainability.

To achieve these goals, the strategy is built upon four pivotal pillars:

1. Experiences for a Better World

Miral endeavors to use its attractions, including Qasr al Watan, not merely for entertainment but also for cultural enlightenment and education. This involves integrating significant social and environmental themes into their offerings, thereby nurturing awareness and activism among visitors.

2. Decarbonization and Resource Management

As part of its commitment to reducing its carbon footprint, Miral aims to adhere to the UAE’s Net Zero by 2050 Strategy. The company plans to enhance its carbon efficiency through energy efficiency measures, renewable energy transitions, and robust waste management strategies that strive for zero landfill operations. Water conservation is also being prioritized, showcasing a holistic approach to resource management.

3. People

Employee well-being is a main focus. Miral intends to cultivate a diverse and inclusive workforce while maintaining safe working conditions, especially for construction workers. The strategy also advocates for professional growth opportunities and a healthy work-life balance, embodying its commitment to corporate social responsibility.

4. Sustainable Development

Miral's approach extends beyond corporate boundaries. Sustainable practices will be incorporated into its supply chain management, promoting environmentally friendly tourism and improving mobility options for visitors. Collaboration with various partners is essential for realizing these goals, as it fosters a shared commitment to sustainability within the industry.

Existing Initiatives and Future Aspiration

Miral's dedication to sustainability is already exemplified through initiatives like installing the UAE's largest solar rooftop at Warner Bros. World™ Yas Island, generating a significant portion of the facility's electricity. Collaborations with the Environment Agency-Abu Dhabi (EAD) and Yas SeaWorld Research and Rescue Center emphasize their commitment to marine conservation and environmental research.

Moreover, innovative practices such as producing potable water from humidity in Hilton Abu Dhabi and plans for an on-site hydroponic farm at The WB™ Abu Dhabi reinforce Miral’s forward-thinking approach to sustainable operations. As they work to eliminate single-use plastics, Miral is setting the stage for a responsible future in the region's tourism industry.

In summary, Miral's newly launched Sustainability Strategy not only aims to transform its own operations but also represents a substantial contribution to the UAE's ambition of achieving national sustainability goals by 2050. This holistic approach promises to create long-lasting positive impacts on the local ecosystem, the economy, and society as a whole.