#United States #Atlanta #Auntie Anne's #Golden Brown Card #National Auntie Day

Auntie Anne's Celebrates National Auntie Day with a Special Launch

On July 26, 2025, Auntie Anne's, the beloved pretzel brand recognized as a favorite among aunties, marks National Auntie Day with an exciting initiative: the launch of the exclusive Golden Brown Card. This unique card promises holders a year full of delectable Original and Cinnamon Sugar Pretzels, plus refreshing Original Lemonades. Moreover, it includes a catering order valid for up to fifty people, setting the stage for delightful gatherings and celebrations.

The Golden Brown Card's design draws inspiration from the iconic golden-brown hue of Auntie Anne's renowned pretzels. As a luxurious offering, only three of these coveted cards will be available for fans to win, embodying a genuine treasure for pretzel enthusiasts. This delicious occasion represents Auntie Anne's heartfelt appreciation for those who adore their pretzels, as stated by Megan Swader, the brand's Vice President of Marketing. She mentions, "National Auntie Day is the perfect time to drop something that feels as iconic as our pretzels—and the exclusive release of the Golden Brown Card is it."

Fans eager to partake in this exclusive giveaway can find details on Auntie Anne's Instagram account, @auntieannespretzels, where the contest will unfold beginning July 26. To enter, pretzel lovers simply need to participate in the promotional activities described in posts.

In addition to this thrilling launch, Auntie Anne's plans to enhance the celebration for all its patrons. On National Auntie Day, guests who make a purchase of any pretzel item will be rewarded with a free Cinnamon Sugar or Original Pretzel. This special offer will be available at participating locations to ensure that everyone can enjoy a taste of Auntie Anne's offerings on this festive day.

With over 2,000 outlets spanning 49 states and 25 countries, Auntie Anne's remains a quintessential destination for enjoying freshly baked pretzels. Customers can order their favorite snacks for delivery or pickup via the Pretzel Perks app, and they are encouraged to join the Auntie Anne's rewards program for additional perks and special promotions.

This creative endeavor aligns perfectly with Auntie Anne's tradition of blending quality with community engagement. The Golden Brown Card initiative not only celebrates the spirit of aunties everywhere but also serves to foster cherished experiences among fans of all ages. As the contest approaches its launch, the anticipation builds, setting an exciting tone for National Auntie Day.

For those who can't wait to indulge in Auntie Anne's offerings, they can visit auntieannes.com for details on the latest promotions and grab a taste of nostalgia and joy through their favorite pretzels.

Conclusion

In summary, Auntie Anne's celebration of National Auntie Day with the launch of the Golden Brown Card exemplifies the brand's commitment to delighting its customers while paying homage to the beloved auntie figure. This initiative not only aims to create memorable experiences with its exclusive offerings but also reinforces the communal ties that pretzels symbolize. With the celebration just around the corner, fans are encouraged to stay tuned on social media for a chance to win and share in the delicious festivities.