Seattle's Best Coffee Unveils New Look and Flavor with Joel McHale's Campaign

In a fresh endeavor to connect with coffee lovers, Seattle's Best Coffee has introduced a vibrant campaign featuring comedian Joel McHale. This initiative sees the brand not only refresh its packaging but also introduce an exciting new flavor, Campfire S'mores Flavored Coffee. The campaign titled “May Smoother Coffee Bring Smoother Days” highlights how a good cup of coffee can ease the burdens of daily life.

Drawing from their rich history of smooth roasting techniques established since 1970, Seattle's Best Coffee aims to provide a comforting and rich coffee experience. McHale, a Seattle native himself, brings his unique sense of humor and relatability to the campaign, which emphasizes how even ordinary moments can be enhanced with a warm cup of coffee. As he describes it, his journey from working at a coffee cart to starring in a coffee campaign feels serendipitous.

The campaign will be widely presented across various media platforms, including national television and digital spaces, making it easily accessible to coffee enthusiasts across the country. It captures the everyday struggles that many face, resonating with viewers through light-hearted content that emphasizes the simplicity of finding comfort in a cup of coffee, especially during not-so-smooth days.

The revamped packaging certainly deserves mention. It features vibrant, color-coded sections that make choosing flavors a breeze, along with charming illustrations that add a personalized touch. The Campfire S'mores Flavored Coffee itself is a delightful treat, boasting flavors reminiscent of toasted marshmallows, creamy milk chocolate, and a hint of honey graham. This unique blend is not just about flavor; it’s about experiencing a little bit of nostalgia with every sip.

Courtney Backman, the brand manager for Seattle's Best Coffee, shares that while the essence of the coffee remains unchanged, the idea is to embrace life’s unpredictability. With humor, they aim to convey the message that although life can be chaotic, the experience of sipping Seattle's Best can help in navigating those turbulent moments. As the campaign rolls out, it's clear that the brand is committed to maintaining their standard of quality and consistency.

Available nationwide, the Campfire S'mores Flavored Coffee comes in two formats: ground coffee and K-cups. Priced affordably at $8.99 for an 11 oz. bag and $7.99 for a 10-count box, it’s designed to fit seamlessly into the routine of coffee lovers. For those seeking to explore the new flavors and connect more with the brand, engaging with Seattle's Best Coffee through social media on platforms like Instagram and Facebook is highly encouraged.

As the seasons shift and people look for moments of enjoyment in their daily lives, Seattle's Best Coffee, backed by Joel McHale's charm, aims to be a beacon of comfort and smoothness in the world of coffee. This campaign not only elevates a beloved beverage but also reinforces the joy and satisfaction that can accompany a simple cup of coffee. Join the movement, and let Seattle’s Best Coffee enhance your day, one smooth sip at a time.