#USA #Atlanta #American Cancer Society #Workout Anytime #Battle Ropes

Workout Anytime's New Initiative in Fighting Cancer

Atlanta-based Workout Anytime, a leading 24/7 fitness franchise with over 190 locations across the United States, has announced a significant new collaboration with the American Cancer Society. This strategic partnership is a testament to both organizations' commitment to creating healthier communities, emphasizing that fitness extends beyond just physical workouts.

The Battle Ropes Challenge

The centerpiece of this initiative is the Battle Ropes Challenge, which aims to unite fitness enthusiasts and volunteers in a nationwide fundraising campaign. Participants engage in a 30-second exercise using battle ropes - a full-body workout that combines strength training and cardiovascular endurance. During this challenge, participants' contributions will support the American Cancer Society's crucial work in cancer research, patient support, and advocacy.

As stated by CEO Jerry Pugh, "Workout Anytime was built on the belief that fitness is about more than workouts — it's about people." This statement encapsulates the essence of the partnership; it highlights the importance of collective action in addressing health issues like cancer, which affects countless families across the nation.

Mobilizing Communities

Throughout 2026, Workout Anytime will facilitate ongoing Battle Ropes Challenges at various gym locations nationwide. Open to both members and the public, participation will be encouraged through fitness events held in gyms and online activities. The effort aims to not only raise funds but also foster community spirit and raise awareness about the importance of physical activity in cancer prevention. Updates on the initiative will be shared using the hashtag #FightTheBattle, promoting an online community focused on support and solidarity.

The American Cancer Society boasts over 1.3 million volunteers nationwide, dedicating its resources to improving the lives of cancer patients through advocacy, research, and vital support services, such as free transportation to treatment and accommodations. Their comprehensive approach also includes investing significantly in cancer research, totaling over $500 million in active grants.

Juan Cueto, Vice President of the American Cancer Society in Georgia, expressed excitement about the partnership, stating, "This effort brings people together around physical activity while supporting our work to reduce the impact of cancer." This sentiment resonates well with the core mission of both organizations: to inspire people to take control of their health while standing together against a common adversary.

Embracing Healthy Living

The partnership aligns seamlessly with guidelines set forth by the American Cancer Society, which encourages adults to incorporate regular movement into their daily lives—an essential step toward a healthier lifestyle that can potentially reduce cancer risk.

"Our members don't just join a gym — they join a movement," noted Pugh, further emphasizing the essence of teamwork in both fitness and community service. Through this collaboration, Workout Anytime is taking progressive steps to emphasize that collective movement can lead to meaningful outcomes in the fight against cancer.

About Workout Anytime

Founded with the mission to provide accessible and quality fitness facilities, Workout Anytime has established itself as a significant player in the health and wellness industry. The organization prides itself on offering an exceptional member experience and is currently exploring expansion opportunities within the U.S. and Central America. With its proven business model built on the principles of integrity and simplicity, Workout Anytime continues to appeal to fitness entrepreneurs seeking business opportunities.

Conclusion

In summary, the partnership between Workout Anytime and the American Cancer Society represents a bold new movement in the fitness industry—one that combines physical health initiatives with vital fundraising efforts for cancer research and support. This initiative not only strengthens the communities involved but also empowers individuals to make a difference in the fight against cancer, proving that when we move together, we can create positive change.