Batteries Plus Launches New Earth Month Initiative
As April unfolds, so does a commitment to environmental stewardship from Batteries Plus. The renowned specialty battery retailer has teamed up with
Energizer and the
Arbor Day Foundation to introduce the
Buy a Pack, Plant a Tree campaign, marking an exciting chapter in their
Power with Purpose initiative. This new charitable platform aims to amplify the brand's philanthropic efforts year-round, but particularly during Earth Month, which celebrates our planet and encourages sustainable practices.
Beginning April 1, 2025, for every 24-pack of
Energizer MAX® AA or AAA batteries sold in Batteries Plus stores, one tree will be planted in the U.S. through the Arbor Day Foundation. This partnership is not only an incentive for eco-conscious consumers but also emphasizes the transition to environmentally-friendly packaging. The new packaging is 100% recyclable and plastic-free, contributing to broader sustainability goals.
The Birth of Power with Purpose
Scott Williams, CEO of Batteries Plus, expressed their vision: "At Batteries Plus, we believe in powering more than just your devices; we want to power positive change for the future." This sentiment encapsulates the essence of the
Power with Purpose initiative, which is focused on sustainable practices and community support.
Not only does this campaign represent a step towards environmental responsibility, but it also aligns with Batteries Plus's dedication to emergency preparedness and supporting local communities. The company actively participates in initiatives like providing batteries for the
Toys for Tots program, illustrating their commitment to social welfare alongside environmental conservation.
A Full-Circle Impact on Sustainability
The
Buy a Pack, Plant a Tree initiative goes beyond just tree planting. By promoting the sale of batteries in new, plastic-free packaging, Batteries Plus encourages responsible consumption. This lighter, easier-to-open packaging appeals to consumers and encourages the proper disposal of unused batteries, reducing landfill waste.
Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer, shared her enthusiasm about the partnership: "As a proud leader in sustainability and innovation, Energizer is striving for a plastic-free future amid a growing demand for renewable solutions to battery packaging." This alignment of values between Energizer and Batteries Plus showcases a forward-thinking approach to environmental impact.
Empowering Change Through Consumer Choices
The Arbor Day Foundation, recognized as the world's largest tree-planting nonprofit, has a rich history of action for the planet, having planted over
500 million trees since 1972. By participating in this campaign, customers can take pride in knowing their purchases are making a tangible difference.
As the campaign continues until May 31, 2025, Batteries Plus invites customers to partake in this dual opportunity: to buy a necessary product while simultaneously contributing to reforestation efforts. The company has more than
800 locations across 48 states and Puerto Rico, making it accessible for consumers to engage in this impactful initiative.
Conclusion
Batteries Plus thus demonstrates that business success can harmoniously align with environmental and social responsibility. The
Buy a Pack, Plant a Tree campaign exemplifies how every purchase can generate a ripple effect of positive change, encouraging a collective effort towards a greener future. Consumers are encouraged to visit
www.batteriesplus.com to learn more about the campaign and find a Batteries Plus store near them. Together, with partners like
Energizer and the
Arbor Day Foundation, Batteries Plus is paving the way for a sustainable future, one battery at a time.