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Analytic Partners Reaffirms Leadership in Marketing Analytics

Analytic Partners, a prominent name in business analytics, proudly announces its continued status as a leader in Gartner's latest Magic Quadrant for Marketing Mix Modeling (MMM) for 2025. This recognition, established by Gartner in 2024, underscores the company's ongoing commitment to excellence in providing insightful analytics that empower clients.

Elevated Ranking in Gartner's Evaluation
In the assessments conducted by Gartner, Analytic Partners earned top marks for both execution and vision. CEO Nancy Smith expressed her honor in receiving this distinction, highlighting the company's dedication to offering superior business intelligence and decision-making tools aimed at fostering sustainable long-term growth. The firm's flagship product, GPS Enterprise®, enriched by ROI Genome®, equips businesses with the necessary insights to make informed decisions that drive enduring growth based on robust data analytics.

Gartner's analysis extends beyond mere rankings; it evaluates nine critical capabilities necessary for effective marketing mix modeling. Notably, Analytic Partners achieved the highest ratings in eight of these categories, including:

• - Speed of value realization
• - Adoption rates among marketers
• - Cross-functional adoption
• - Analytics for complex scenarios
• - Self-service performance benchmarks
• - Creative evaluation methodologies
• - Creative data taxonomy assessment
• - Brand tracking capabilities

Moreover, Analytic Partners excelled in its application of business mix modeling, scoring 4.25 out of 5, both for enterprise-level application and for strategies relating to brand initiatives. Maggie Merklin, Director of Client Services at Analytic Partners, emphasized the pivotal role of these capabilities in accelerating value creation amid business complexities.

Shift from Traditional Marketing Mix to Comprehensive Business Analytics
The evolution from traditional marketing mix modeling to comprehensive business analytics emphasizes results-driven approaches in economic insight and forecasting. This advanced framework reveals connections between business levers and company growth, enabling actionable insights that align financial, marketing, and operational strategies with success factors. As market dynamics shift, Analytic Partners remains dedicated to developing its analytical tools, introducing new platform features powered by AI to meet the changing needs of modern marketers.

Unveiling GPS Enterprise®
At the heart of Analytic Partners’ offerings lies GPS Enterprise®, a fully integrated analytics platform that streamlines data management and offers advanced analytics and predictive optimization across multiple objectives. Designed to facilitate complex decision-making, this platform equips businesses with a solid suite of features crucial for growth, all while adhering to the highest standards of data security and privacy.

The Magic Quadrant report itself is a detailed analysis that offers a visual representation of the positions of various vendors in high-growth markets, categorized into four quadrants: leaders, challengers, visionaries, and niche players. By providing this clearer visibility into the competitive landscape, businesses can optimize their market analysis according to their specific needs.

For those interested in a deeper dive into the findings and insights of the Magic Quadrant report, a free copy is readily available. Likewise, the full report detailing the critical capabilities can also be accessed freely online.

About Analytic Partners

Recognized as a leader in marketing measurement and optimization by The Forrester Wave™, Analytic Partners delivers comprehensive marketing measurement and analytics for Fortune 500 brands globally. By transforming data into specialized insights, the firm enhances business understanding and supports timely planning and optimization across various sectors. To explore more about their offerings, visit analyticpartners.com.

In conclusion, Analytic Partners continues to set benchmarks in the marketing analytics domain by prioritizing innovative strategies, ensuring adaptability, and fostering a deeper connection between businesses and their consumers through data-driven insights.