#Japan #Tokyo #World Bokan #Global Research #Market Strategy

Introduction

World Bokan Company, based in Toshima, Tokyo, has been a driving force behind the international expansion of Japanese businesses, providing comprehensive web marketing support focused on overseas markets. After successfully assisting over 500 companies in their foray abroad over the past decade, it has revamped its global market research and strategic planning services, set to launch in April 2025.

Service Overview

The enhanced services are designed to assist a wide range of businesses, from those looking to venture abroad for the first time to those already in international markets struggling to achieve their desired results. The company offers a one-stop solution covering all facets of cross-border e-commerce and BtoB marketing, from research and strategy formulation to actionable implementation.

Background and Rationale

Many companies express common concerns, such as uncertainty about which countries to enter or how to effectively implement the findings from market research. Understanding the unique cultural needs and competitive landscapes of foreign markets is crucial for success. However, issues like inadequately utilized external reports or lack of in-house investigative knowledge pose significant hurdles. World Bokan's renewed approach is aimed at providing solutions that go beyond mere information dissemination, focusing on delivering measurable outcomes through robust market research and strategic planning.

Key Features of the Revamped Service

1. Proven Track Record: With over a decade of experience concentrated on cross-border e-commerce and BtoB marketing, the company leverages a wealth of data and insights from its extensive client history to create replicable strategies tailored to various industries and stages of development.

2. Global Coverage: World Bokan's services span major markets across the globe, including English-speaking countries such as the United States, Canada, the United Kingdom, and Germany, as well as Southeast Asia (Thailand, Vietnam, Malaysia, etc.) and Oceania (Australia and beyond). They can conduct qualitative research and interviews with native staff to enhance the reliability of their insights.

3. Fusion of Native Perspectives and Marketing Expertise: Native English-speaking marketers collaborate in the research and strategy development processes, ensuring a dual focus on user perspectives and the unique value propositions of Japanese companies. Staff with expertise in SEO, advertising, and UI/UX design support the crafting of comprehensive global web marketing strategies.

4. Empowering Clients: World Bokan offers ongoing support that includes not only presenting research findings but also helping clients effectively utilize them through regular meetings, report presentations, and customized seminars. This empowers clients to foster their own capable teams for overseas operations.

5. Comprehensive Implementation Support: Following the strategy formulation, the company seamlessly transitions into action, aiding in the construction of cross-border e-commerce websites via Shopify, as well as managing advertising, social media engagements, content creation, and growth hacking initiatives. This integrated approach ensures swift and cohesive execution of strategies.

Process Flow

1. Inquiry and Listening Session: World Bokan engages with clients to identify their challenges and aspirations, proposing the most suitable research directions accordingly.
2. Proposal and Contract: After reviewing estimates and proposal documents, contracts are finalized.
3. Research Design and Execution: In-house analysis, competitive research, and necessary interviews are undertaken.
4. Strategy Development: Based on a 3C analysis (Company, Competitor, Customer), persona designs, channel strategies, and messaging are formulated.
5. Reporting and Utilization Support: Findings are communicated through presentations, the provision of strategic implementation maps, and assistance in translating findings into actionable initiatives.

Case Examples

• - Kel Corporation: “The research helped us clarify our target, enabling the effective construction of a website.”
• - Ace Corporation: “We gained a comprehensive understanding of our strengths and weaknesses, allowing for clearer strategies in our target markets.”

Pricing

The starting price for the global market research and strategy planning service is 1.5 million yen (excluding tax). Pricing varies based on the scope of research, target countries, and necessary procedures.

Future Outlook

Looking ahead, World Bokan aims to apply its insights to support BtoB lead generation and influencer marketing efforts, further driving the global expansion of Japanese enterprises.

About World Bokan Company

As a web marketing entity specializing in English-speaking cross-border e-commerce and BtoB marketing, World Bokan is committed to supporting Japanese companies seeking to share their unique offerings with the world.

• - Company Name: World Bokan Company
• - CEO: Yuki Tokuda
• - Location: 4-39-1 Higashi-Ikebukuro, Toshima, Tokyo
• - Established: August 28, 2014
• - Business: Overseas Web Marketing
• - Website: World Bokan