Birdeye Introduces Innovative Listings Optimization Agent for Brands

Birdeye Unveils the Future of Local Search Optimization

On August 19, 2025, Birdeye, a leader in agentic marketing for multi-location brands, announced the launch of its latest innovation: the Listings Optimization Agent. This state-of-the-art AI-driven tool is designed to revolutionize how businesses manage their online listings across various platforms, ensuring they are always optimized for maximum visibility in local search results.

The Role of the Listings Optimization Agent

Unlike traditional solutions that only maintain consistency in business profiles, the Listings Optimization Agent acts as a 24/7 local SEO strategist. It autonomously analyzes various factors such as search trends, competitor benchmarks, and listing performance to identify and rectify areas that could enhance each location's visibility. For instance, it can pinpoint outdated descriptions, missing images, forgotten services, or unutilized keywords that businesses may have overlooked.

With just one click, the agent generates tailored suggestions for each location and can roll them out seamlessly, allowing businesses to keep their profiles fresh and accurate without additional workforce costs. Anil Panguluri, Senior Vice President and Head of Products at Birdeye, remarked, "Most businesses set up their listings once and walk away. That outdated approach no longer holds up in today's fast-changing search environment. Visibility is everything in local search."

Enhanced Efficiency and Data-Driven Insights

The Listings Optimization Agent is proactive, adapting to the ever-evolving landscape of local search algorithms. It not only suggests new content strategies but also implements necessary changes, ensuring that listings on platforms like Google, Apple Maps, Yelp, and Bing are of high quality and visibility.

Businesses that have adopted this innovative agent have reported significant improvements. For instance, they have experienced enhanced search visibility, sped-up publishing times for updates across multiple locations, and immediate upgrades to content quality. This includes adding missing categories, fine-tuning service areas, and customizing descriptions according to trending keywords. The agent effectively eliminates guesswork, allowing businesses to focus on their core activities.

Rebecca Endres, Director of Customer Relations at Kniesel's Collision Centers, shared her experience, stating, "The Listings Optimization Agent makes managing our online presence dramatically easier. Instead of manually checking each location, we get clear, actionable recommendations that actually move the needle on local search."

An Expansion of Birdeye's AI Portfolio

The Listings Optimization Agent is a part of Birdeye's growing collection of autonomous and supervised AI agents, which also includes tools for reviews, social media management, search optimization, and data reporting. These innovations are crafted to assist multi-location brands in scaling their operations smartly and effectively.

This announcement builds on Birdeye's overarching AI vision for enhancing multi-location marketing, initially shared with the public earlier this year. It signifies a key milestone in Birdeye's commitment to driving tangible outcomes through the implementation of autonomous agents.

The Listings Optimization Agent is now available for all Birdeye Listings AI customers, providing them with a robust tool designed for the future of local marketing. For those interested in learning more about this innovative solution, they can visit birdeye.com/listings.

About Birdeye

Birdeye is the premier agentic marketing platform designed specifically for multi-location brands. The company leverages AI agents powered by custom large language models to drive substantial business outcomes. By consolidating fragmented marketing tools into coordinated AI agents, Birdeye automates essential workflows relating to reviews, listings management, social media, surveys, and more. With over 200,000 businesses depending on its services, Birdeye assists brands to grow their local presence, manage their reputational capital, and enhance customer experiences. With a global workforce situated in the U.S., U.K., Australia, and India, Birdeye is redefining how businesses succeed on a local scale.