Arclin's Bold Rebranding Signals a New Era in Material Science Innovation

Arclin's New Brand Identity: Driving Innovation in Material Science

On November 12, 2024, Arclin, a prominent player in the material science sector, officially revealed its new brand identity. This transformational initiative is not just about a fresh logo; it's a comprehensive reflection of the company's evolution and its ambition to be recognized as a leading provider of protective and mission-critical product solutions.

In a journey that took nearly a year to reveal, the rebranding process involved detailed research encompassing insights from stakeholders, existing clients, and industry experts. The goal was to identify the organization's core strengths and areas for future expansion. According to Mark Glaspey, Arclin’s Chief Operating Officer, this research phase was crucial for the company to realign its internal and external communication strategies effectively.

Collaboration with Branding Experts

To assist in this significant transition, Arclin partnered with Matchstic, a branding firm based in Atlanta. Together, they worked on shifting the company's narrative from that of a chemical applications business to a global leader specializing in formulated technologies essential for meeting the burgeoning demands of various markets.

In addition to brand identity, Arclin also revamped its online presence, collaborating with the Chattanooga-based Whiteboard. The new website is more user-friendly and robust, designed to showcase Arclin’s extensive range of offerings clearly.

Visual Elements of the New Brand

The innovative new symbol features a deconstructed cube, representing movement and progress, a fitting metaphor for Arclin's ongoing commitment to driving technological advancement. The vibrant orange color chosen for the brand signifies a bold shift from the previous identity, positioning Arclin confidently among the leaders in material sciences.

Jana Wright, Vice President of Brand Marketing at Arclin, shared that this primary color represents a significant departure from the past, reflecting their confidence and evolution within the industry. The new logo encapsulates the company’s commitment to precision and technology.

Furthermore, the stenciled wordmark is visually intriguing, featuring intentional gaps that symbolize the hidden technologies at the heart of Arclin’s products—elements that support vital protective products across numerous sectors, often without consumers being aware of the science behind it.

A New Chapter for Arclin

With this new branding, Bradley Bolduc, President and CEO of Arclin, expressed the joy of finally being able to communicate the complexity and importance of their work. For years, Arclin has been deeply involved in producing polymers and materials that are integral to a multitude of products and industries. With this transformation, they aim to take charge of the narrative surrounding their role in everyday products.

Arclin's ambitious rebranding initiative signifies a pivotal shift in how they present themselves, not just to clients and partners but also internally to their employees. This transformation highlights their journey over the past five years and how they intend to shape their future in an industry that is ever-evolving.

Conclusion

In summary, Arclin's brand relaunch is a compelling example of how companies in the material science industry can evolve and adapt to changing market demands. By embracing a forward-thinking approach and enhancing their brand identity, Arclin is poised to lead the field with innovative solutions that redefine how consumers perceive and interact with essential materials in their daily lives.

For more information about Arclin and its new brand, visit www.arclin.com.