#Japan #Tokyo #Home Care #E.F. International #Marseille Soap

Embracing Tradition in Modern Home Care

The tradition of Marseille soap reaches new heights with the debut of AU SAVON DE MARSEILLE, an innovative home care brand that aims to combine timeless quality with contemporary design. This exciting collection will officially launch on August 3, 2026, through the brand’s official online store Effie and Fragrance Living and selected lifestyle shops across Japan.

A Legacy of Quality

Originating in the South of France, Marseille soap has been a staple for centuries, celebrated for its use of natural ingredients and gentle, effective formulas. With a unique blend of olive and coconut oils, it has earned a reputation for being kind to the skin while maintaining powerful cleansing properties. AU SAVON DE MARSEILLE draws from this rich heritage, infusing modern aesthetics and utility into its range of home care products.

The brand represents more than just a product line; it embodies the spirit of Marseille's soap-making traditions reimagined for the contemporary home. The formula prioritizes not only functionality but also stylishness, ensuring that these home care items blend seamlessly into any living space.

Product Lineup

The initial product range features six distinct items, each designed to enhance daily home care routines while celebrating the essence of Marseille soap. Below is a glimpse of each product:

1. Savon de Marseille 100g

Crafted using traditional methods passed down since the 17th century, this classic Marseille soap is made with over 72% plant-based oils from olive and coconut. It is free from fragrances and coloring agents, making it suitable for all skin types.
Price: ¥1,980 (tax included)

2. Marseille Liquid Soap 500ml

Transforming the classic Marseille soap into a user-friendly liquid hand soap, this product delicately cleanses with olive and coconut derivatives. Its gentle formula is accentuated by a soft olive aroma, elevating your handwashing experience.
Price: ¥3,960 (tax included)

3. Marseille Dish Soap 500ml

Designed specifically for the modern kitchen, this dish soap maintains the integrity of traditional Marseille soap while providing effective oil and grease removal. With plant-derived cleansing agents, it ensures a gentle yet thorough clean and features a refreshing olive scent.
Price: ¥3,300 (tax included)

4. Marseille Multi-Cleaner 500ml

This multi-purpose cleaner draws from the classic Marseille soap recipes, designed for versatile use across the kitchen, bathroom, and living areas. Its fresh olive scent enhances your cleaning routine, supporting a spotless home effortlessly.
Price: ¥3,960 (tax included)

5. Marseille Laundry Soap 1000ml

This liquid laundry detergent, based on Marseille soap, gently washes your clothes while leaving them soft and fresh-smelling. Ideal for both machine and hand washing, the delicate olive fragrance adds a touch of cleanliness to your laundry experience.
Price: ¥4,950 (tax included)

6. Clay Stain Care Soap 80g

This spot-cleaning soap combines natural clay from southern France with plant oils. Utilizing the age-old wisdom embodied in Terre de Sommières, it effectively lifts stains from collared shirts and delicate fabrics, making it a home essential.
Price: ¥1,980 (tax included)

The Future of Home Care

AU SAVON DE MARSEILLE is dedicated to carefully crafting essential products that balance quality, usability, and design. Each formula is a testament to the time-tested methods that have served generations. With this new line, the brand continues to evolve, ensuring its cherished traditions remain a vital part of our daily lives.

Explore the collection at Effie’s online store: Effie and Fragrance Living.

Company Information:

• - Name: E.F. International, Inc.
• - Location: Shibuya, Tokyo, Japan
• - Established: October 1989
• - CEO: Kazuma Miyagawa
• - Business Focus: Importing and selling fragrance brands and lifestyle products.